Benchmarketing Series: Why Benchmarketing Requires a Strategic Dashboard & Dynamic Reporting

A strategic dashboard should help you navigate complexities involved in reporting, analytics, and understanding customer data. It should provide you with insights and data that reinforce marketing’s value to the organization and help you prove your impact on the bottom line. In fact, Emarsys was just recognized as a leader in The Forrester Wave™: Cross-Channel Campaign Management, Q4 2019. We received the highest scores possible in 22 criteria, including ‘Reports and Dashboard.’

Benchmarketing.io is a new kind of benchmarking tool designed for strategic marketers, NOT just channel managers. Unlike other benchmarking tools that only give you access to operational and channel-specific KPIs, this dashboard gives you access to the strategic KPIs that make an immediate impact on your business.