AI Series: [Trailer] Using AI for Proactive Marketing
Marketer + Machine
English - September 25, 2019 09:00 - 9 minutes - 6.56 MB - ★★★★★ - 38 ratingsMarketing Business Technology Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Personalization Series: Using Email as the Core of Your Personalized Marketing | Kath Pay
Next Episode: AI Series: The State of AI Marketing for B2C E-commerce
Companies like IBM, Apple, Amazon, Facebook, and Google spearheaded what’s now become known as The Fourth Industrial Revolution — spurred by the evolution of artificial intelligence. 61% of marketers say artificial intelligence is the most important aspect of their data strategy.
In this episode, we introduce several ways AI is impacting the retail and e-commerce space, and ways that AI is changing the marketing game in general, including:
Managing customer relationships Helping organizations do more with their data More testing and piloting of use cases for marketingMake sure you also explore how AI can help predict dozens of marketing metrics and unlock new dimensions of your database - check out our white paper here: http://bit.ly/ai-whitepaper