036: Guy Hanson | Email is the Digital Glue — Use it to Drive Acquisition & Retention Post-GDPR

Key Takeaways:

Embrace change. GDPR, the California Consumer Privacy Act, and other privacy-related regulations may change our strategies and the way we work as marketers, but they are by no means the end. Understand what they’re trying to achieve for your consumer! Find the common goals you have with such regulations and hone in on how you can deliver. While new channels emerge seemingly daily and existing channels rise and evolve in relevancy, one thing remains unchanged – to date, email is still the most effective digital marketing channel. It’s at the center of successful omnichannel marketing strategies around the world. How are you leveraging it to deliver the most personal content possible? Be customer-centric. That means something different for every brand, every region, every buyer persona. In Brazil, it means navigating the unintended spam complaints to serve your consumers through the miscommunication. How can you get to know your customers better?

Full Shownotes:

https://www.emarsys.com/en/resources/podcasts/email-deliverability-guy-hanson