027: Parry Malm | The Role of Artificial Intelligence in Email Copy: Coming to an Inbox Near You

Key Takeaways:

Don’t believe the hype! AI, machine learning, data science, technology, and more, aren't even relevant if you’re not putting your customers at the center of your strategy. Do whatever it takes to serve THEM. Innovation, technology, and data is useless if it’s not being used to provide exceptional experiences for your customers.
Here we sit, at the beginning of 2019. As Parry alluded to, the truth is that likely not all that much will change by this time next year. You’ll likely start rolling out those strategies, working toward those goals, and implementing those tactics that you put together at the close of last year, but take a moment to think about what you want to change and what should change between now and a year from now. What does your balance look between data science and predictability AND innovation and shear creative thinking? Those who ignore history are doomed to repeat it. So how are you breaking the mold? Are you learning from the past to make progress in the present, and to prepare for whatever the future holds?

Full Shownotes:

https://www.emarsys.com/en/resources/podcasts/role-of-artificial-intelligence-email-parry-malm