026: Ben Mercer & Josh Scotton | The Secrets to Personalizing Your Website Experience for Unknown Visitors

Key Takeaways:

It’s not just about who is on your  website, but why they are there. What’s their intent? AI and machine learning — plus readily-available online information — can help answer this question for new and existing customers, alike. Consistent content personalization across all channels is something we hear a lot about lately. And for good reason. It’s what consumers crave and what all of us as marketers are (or should be) trying to deliver. This can be done — but it takes a different perspective about how data can be used. We need to use data to help us understand what a shopper is trying to achieve based on where they are, what device they’re using, when they’re shopping, and other characteristics. Personalization changes with context, by situation, and over time. There is no one-size-fits-all approach to personalization. By its very nature, personalization is a real-time, fluid “thing.” It changes based on each individual consumer’s context and intent.

Full Shownotes:

https://www.emarsys.com/en/resources/podcasts/personalization-anonymous-visitors-personify-xp