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Market The Brew

75 episodes - English - Latest episode: 3 months ago - ★★★★★ - 20 ratings

The Market The Brew podcast was created for people with a passion for craft beer that want ideas, inspiration, and resources for taking craft beer(s) to market. Specifically, brewery owners; brewery marketing staff; sales/distribution people; and marketing service providers with a focus on the craft beer industry.

This is a weekly exploration of the marketing of craft beer. Our conversations include reviewing actual case histories of the most unique, exciting and effective strategies, campaigns, and promotions. Digging into how a problem or opportunity was identified; what the thinking/idea was and where it came from. What worked and didn’t work. And, the results produced in the marketplace.

Business Education beermarketing breweryowners craftbeer marketing
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Episodes

Episode 072 - Geary and 1820 Brewing - Alan Lapoint

February 01, 2024 12:00 - 39 minutes - 47.6 MB

Back in March of 2017 we interviewed David Geary for Episode 019. In that episode David shared with us the unique program he had started years earlier. Each year he would run a competition at the local college where design students would compete to design the packaging for Geary’s annual Oktoberfest beer. Not only would the student who won have their art become the packaging for that year’s beer, but they would also receive a check for a portion of their tuition from David and the brewery. ...

Episode 071 - Call Sign Able and Baker - Able Baker Brewing Company

December 15, 2023 02:00 - 25 minutes - 25.7 MB

This episode’s brewery derives its name from the first two atomic bombs detonated at the Nevada Test Site. These two test explosions were codenamed after the military’s phonetic alphabet of the time, making them tests “Able” and “Baker”.   The experimentation at the Nevada Test Site led to the refining of the Atomic Bomb and the ushering in of the Nuclear Age. This was a notable time in Nevada as “Atomic Blast” viewing parties were commonplace and several “Miss Atomic” beauty queen...

Episode 070 - Join The Herd - Jonathan Kowalske - Component Brewing Company

November 30, 2023 12:00 - 31 minutes - 35.3 MB

Welcome to today's episode, where we're diving into a unique and inspiring story. Our guest today has a personal connection to a rare disease that affects only 200 people worldwide—his 6-year-old son is one of them. Instead of dwelling on the challenges, our guest has chosen a different path, asking, 'How can I make a positive impact on others with disabilities?' In this episode, we'll explore how he's transforming his brewery into a more inclusive space for everyone. He's not just educati...

Episode 069 - Lost Worlds Brewing with David Hamme & Sherri Johnson

November 16, 2023 12:00 - 35 minutes - 42.9 MB

AS THE 19TH CENTURY ENDED, THE AIRPLANE, GASOLINE ENGINE, AND OTHER ADVANCES MADE THE WORLD A BIT SMALLER. Explorers and adventurers pushed into uncharted territories and made great discoveries. Returning to their homeland, they congregated with others of a similar nature and swapped stories and shared the artifacts they’d found. In London, New York, San Francisco and other cities, explorers’ clubs were founded for these intrepid souls to delight their peers. Lost Worlds Brewing Company bo...

Episode 068 - Hop Butcher for the World - Jeremiah Zimmer

October 05, 2023 11:00 - 39 minutes - 42.6 MB

Luck number 13, that was the episode that todays guest originally joined us back on September 6th, 2016.  In that episode we discuss their business model called an Alternating Proprietorship. He also joined us again on October 17th, 2017 as part of our series on Beer & Baseball.  A 3-part series that looked at what is involved in developing a relationship with a local professional sports team. That episode, number 35, was entitled Good Ryes Wear Black at the White Sox’s U.S. Cellular Field...

Episode 067 - Brewery in the Ballpark- Chelsea Roessler

July 21, 2023 13:44 - 35 minutes - 36.2 MB

It only makes sense for the home of the Milwaukee Brewers to have a brewery. American Family Field is now home to the J. Leinenkugel’s Barrel Tard, which is a restaurant and brewery, that overlooks the field of the Milwaukee Brewers. The Barrel Yard is open everyday, including game days. Not only can you expect to find a long list of Wisconsin comfort foods on their menu, J. Leinenkugel’s Barrel Yard is also brewing specialty beers that can only be found at the Barrel Yard.   

Episode 066 - Broken Bat Brewing - Tim Pauly

May 25, 2023 11:00 - 36 minutes - 35.2 MB

When his childhood dream of becoming a professional baseball player was replaced with a degree from Marquette University, he began to ask what’s next? That started the conversation with a childhood friend and eventually lead them to Milwaukee’s first craft brewery incubator.  They spent time learning the fine art of brewing, along with the business end of owning a brewery. The incubator has helped to launch several successful Milwaukee area craft breweries. This set them up for success as ...

Episode 065 - Keg Creek - Randy Romens & Mitch John

May 18, 2023 11:45 - 1 hour - 64 MB

Randy Romens knew his beer was good when his 6 pack sold for $100 at a fundraiser.  and with their head brewer, Mitch John, constantly creating new beers, it comes as no surprise that Keg Creek has received multiple awards at the US Open Beer Championship. Listen in as we learn more about Keg Creek Brewing in Glenwood, Iowa.

Episode 064 - Bridge Up Brewing - Trent Snyder

April 13, 2023 11:00 - 31 minutes - 31.9 MB

The Bridge Up Brewing story and brand is and continues to be a truly organic one. After moving back to Door County with his wife and two daughters, Trent was looking for a job that would allow him to completely immerse himself back into the culture and the community that was such an amazing part of his childhood. One day he got a call. A brief phone conversation with Jason Estes, owner of Sonny’s Pizzeria, about the brewing process and its requirements. This call led to a face-to-face meet...

Episode 063 - An Uplifting Brewery

March 31, 2023 02:34 - 35 minutes - 34.4 MB

Did you know Hot Air Brewing was originally a Hallmark store? Katie took the old Hallmark store, with apartments located above the brewery, and turned it into her dream brewery. Katie Davidson wanted a place in her hometown where anyone and everyone could gather for a drink, so she created one. Hot Air Brewing in Creston, Iowa has become a popular brewery with 13 different beers on tap with various styles. Katie has been dedicated to supporting her hometown and growing the craft beer communi...

Episode 62 - Ben & Dan Naus - Perspective Brewing

March 09, 2023 12:58 - 48 minutes - 49.2 MB

Welcome to West Allis! Perspective Brewing is a new brewery that two brothers have always dreamed of becoming a reality. They went from being high school teachers to opening their own brewery in a suburb of Milwaukee. Perspective Brewing has become the place to be on Saturday mornings for soccer fans in the Milwaukee area and with a strong lineup of cocktail-inspired seltzers, this brewery is a place for everyone. Listen in as we talk to Dan, co-owner of Perspective Brewing, about their pers...

Episode 062 - Ben & Dan Naus - Perspective Brewing

March 09, 2023 12:58 - 48 minutes - 49.2 MB

Welcome to West Allis! Perspective Brewing is a new brewery that two brothers have always dreamed of becoming a reality. They went from being high school teachers to opening their own brewery in a suburb of Milwaukee. Perspective Brewing has become the place to be on Saturday mornings for soccer fans in the Milwaukee area and with a strong lineup of cocktail-inspired seltzers, this brewery is a place for everyone. Listen in as we talk to Dan, co-owner of Perspective Brewing, about their pers...

Episode 059 - A Place To Gather

February 24, 2023 03:52 - 47 minutes - 69.9 MB

In Episode 059 we spend time with Joe Yeado, owner of Gathering Place Brewing Company in the Riverwest area of Milwaukee. Home to 4 other prominent Milwaukee breweries, with one literally just around the corner.  Joe and his wife just purchased a small brewery located in another Milwaukee suburb call Wauwatosa (Tosa to the locals). And similar to the original brewery, this location is on a street with 4 other breweries. But that is where the similarities end. Both locations have their own vi...

Episode 061B - Opening A Second Brewery Across Town - Lions Tail Brewing - Nick Leak - Post Open

February 24, 2023 00:34 - 26 minutes - 46.4 MB

The Post Opening Interview with Nick. Welcome to the last episode in our Opening A Second Brewery Location series. We hope you have enjoyed the different episodes describing the different challenges each faced as they opened a 2nd location during a global pandemic, in a different state, across town, in your existing brewery and finally todays episode…across the state. This last episode is actually 2 episodes. The first was our interview prior to their opening and the second was several m...

Episode 061A - Opening A Second Brewery Across State - Lion's Tail Brewing - Nick Leak

February 23, 2023 11:00 - 36 minutes - 61.4 MB

Welcome to the last episode in our Opening A Second Brewery Location series. We hope you have enjoyed the different episodes describing the different challenges each faced as they opened a 2nd location during a global pandemic, in a different state, across town, in your existing brewery and finally todays episode…across the state. This last episode is actually 2 episodes. The first was our interview prior to their opening and the second was several months after they had opened.  We wanted ...

Episode 060 - Rob Brennan - Supermoon

February 09, 2023 12:00 - 45 minutes - 47.5 MB

This brewery has been super lucky as it has grown in a Milwaukee Suburb. What started out as a house the brewer/owner and his family lived in later turned out to have been zoned as a brewery 100 plus years earlier when the house was built. This home brewer who found his passion for beer at a Friday Night Fish Fry at another Milwaukee brewery. Each Friday he would stop in for fish, ask a lot of questions and then spend the weekend brewing.  The more he brewed the greater his passion for bre...

Episode 058 - Craft Drinks Passport by Craft Notes - Matt Dowgwillo

January 13, 2023 11:00 - 48 minutes - 52.5 MB

We have all become familiar with the beer passports that many states and regions have.  The process is a lot like this, stop in a brewery, order a drink, get your book stamped and head off to the next location. It is a great way to see your state, visit breweries you might not have visited without the passport, have some fun and meet some interesting people. But what happens when the passport is much more than a tool to get people to stop in for a drink to get the stamp. What is people g...

Episode 057 - You Know You're Soaking In It....

December 29, 2022 11:00 - 26 minutes - 27.8 MB

You might not be able to drown your sorrow at this episodes location, but you could sure soak them away, in beer! Yes, soak away your sorrows, or just about anything else.   Beer, as many of you know, has for centuries been brewed not only for our drinking enjoyment, but for its medicinal properties.  The Trappist monks of Belgium first began brewing their bock styled beers to sustain them during times of fasting. But, Is soaking in beer good for you? Sorry for the pun, but Hop into ...

Episode 056 - Opening A Second Brewery In Your Existing Brewery?

December 15, 2022 11:00 - 43 minutes - 56 MB

As part of our series on breweries opening a second location, we have episodes with Mike Doble about opening a second location during an epidemic (episode 48) and recently we launched our episode with Morgan Halska and Ryan Bandy of Indeed Brewing as they share information about opening a 2nd brewery in another state. In this episode we are talking to a brewery that opened a second brewery within their existing brewery. Sorry if I lost you there… It is more of a branding and product differ...

Episode 055 - Opening A Brewery In A Different State - Indeed Brewing Company

November 03, 2022 09:30 - 55 minutes - 93.7 MB

It started out as a conversation and has evolved into a three-part series of multiple location breweries. In episode 48 we discussed with Mike Doble of the Explorium Brewpub the challenges with opening a 2nd brewery across town. Not only did Mike open a new brewery across town, but he did so during the covid shutdown. The podcast we are working on now is with a brewery that is in the process of opening a new brewery in a location across the state.  And, in the episode you’re about to liste...

Episode 054 - Ayla & Tim Guild - The Hive Taproom

August 25, 2022 10:00 - 48 minutes - 78.3 MB

The Taproom is a lot like their hives. From the outside it looks pretty laid back, but when you look inside there is a buzz of activity. Many breweries talk of community and buying local, but this brewery is different in so many ways. There are few that can say they have 2 thriving communities they serve. The one they live and work in, and the one that produces the honey they use to make their session meads. What started out 4 years ago with 10,000 honeybees has grown each year with care a...

Episode 053 - Zac Triemert - Brickway Brewery & Distillery

August 04, 2022 10:00 - 22 minutes - 25.6 MB

If his voice and his story sound vaguely familiar it is because he was our very first guest on the Market The Brew Podcast 52 episodes ago. Since then, he has grown both professionally and personally. One of the biggest changes came recently and the podcast notes show him with his new wife as they honeymooned on the Amalfi Coast of Italy. Great weather, picturesque views, amazing food and something he doesn’t make, yet, fine wine… During the first podcast we learned of their Beer Amnesty W...

Episode 052 - Tyler Sallee - The Nosey Neighbor Brewing Company

July 23, 2022 10:00 - 36 minutes - 33 MB

We have shared stories from many accomplished brewer’s whose journey started with a home brew kit they received as a gift. Many can still remember the first beer they brewed and like today’s guest, kept a journal of all the beers they have brewed since receiving that first kit. All have taken different but similar paths in their careers to get where they are today. Our guest is still at the beginning of his journey. Building big beers from his small, but growing home brewing system. From f...

Episode 051B - Continuation of How To Build A Successful Brewery Retail Apparel Program

July 07, 2022 10:00 - 44 minutes - 46 MB

This brewery is located in a county that until recently had been a dry county in central North Carolina. But in July 2008, voters decisively passed a referendum allowing beer, wine, and mixed beverage alcohol to be sold in the city for the first time in nearly sixty years. Almost 7 years later a schoolteacher and a Lowes manager who became friends, started to brew together and would eventually open the county’s first brewery EVER.   When they first opened the goal was to use inexpensive Gild...

Episode 051A - How To Build A Successful Brewery Retail Apparel Program

June 23, 2022 10:00 - 43 minutes - 47.8 MB

This brewery is located in a county that until recently had been a dry county in central North Carolina. But in July 2008, voters decisively passed a referendum allowing beer, wine, and mixed beverage alcohol to be sold in the city for the first time in nearly sixty years. Almost 7 years later a schoolteacher and a Lowes manager who became friends, started to brew together and would eventually open the county’s first brewery EVER.   When they first opened the goal was to use inexpensive Gilda...

Episode 050 - Opening Days Before The National Shutdown - Johnnie Levin - Front Page Brewing

June 09, 2022 10:00 - 35 minutes - 37.4 MB

Front Page Brewing Company opened its doors in beautiful, historic Downtown Bartow, FL in 2020.  Founded by Johnnie and Bill Levin, Front Page was created to provide a gathering place for the local and greater communities to enjoy brewed on-site quality craft beer and socialize.  After semi-retiring from corporate life, Johnnie was looking for something to take on in the next chapter of her life.  As a long-time fan of craft beer and breweries, this was a perfect opportunity to explore.  A...

Episode 049 - Beer School - Kevin Wright - Third Space

May 26, 2022 10:00 - 29 minutes - 27.4 MB

The Founders of Third Space Brewing, a thriving small business in their hometown, are Milwaukee natives with a passion for creating great beer. They first met at their third space–Camp Minikani, a summer camp located along the shores of Lake Amy Belle in Hubertus, Wisconsin.  Andy Gehl, Co-founder and Director of Sales and Marketing, is a recovering attorney with a passion for craft beer. Andy does a great job heading up sales, marketing and community outreach for the brewery. Kevin Wright...

Episode 048 - Opening a 2nd Location during a Global Pandemic - Mike Doble - The Explorium Brewpub

May 12, 2022 10:00 - 38 minutes - 34.9 MB

In 2020 the USA Today rated Milwaukee as the 2nd best beer scene in the US second to St Louis, MO. One of the breweries that helped Milwaukee make this list is The Explorium Brewpub. Mike Doble, like the beers he brews, is deep and complex on the inside and wrapped in a playful and unpretentious exterior.  If you live in the Milwaukee area you are familiar with Mike as his name and his brewery are in the news quite often. As a self-proclaimed Type A personality, he has trouble sitting still. ...

Episode 047 - Christian Layke - Silver Branch Brewing's Merger News

April 28, 2022 10:00 - 41 minutes - 45.1 MB

You might notice this episode’s guest Christian Layke as he and his business partner Brett were the guests on our last podcast that posted on June 14, 2018. A lot has happened in the world since that last episode, and we have invited Christian back to talk about the past 4 years and to talk about their future. Listen in as Christian shares some exciting new news for the brewery with us.

Episode 046 - A Few Minutes With Andrew Coplon

April 14, 2022 10:00 - 28 minutes - 26.1 MB

Having spent the past 20 years managing a foodservice that oversees large events at sports and entertainment venues across the country, Andrew learned that it's about more than just a baseball game or concert. It's about creating an overall exceptional customer experience. Andrew has taken this belief and combined it with his passion for craft beer to help breweries monitor their tasting rooms, increase their in-house revenues, and learn to differentiate as the craft beer industry soars past ...

Episode 045 - Meet The New Hosts - The Klevens

March 31, 2022 10:00 - 14 minutes - 12.8 MB

Living in Milwaukee has led us to discovering some great beers and even better breweries. We wanted to find a way to share all of the places we have found with our family and friends, which led us to our Instagram page @TheKlevensBrewTour. This page has introduced us to incredible people in the craft beer community and we look forward to connecting with more interesting people through the Market the Brew podcast.

Episode 044: A Crescendo of Convergent Brewery Collaborations

June 14, 2018 07:30 - 49 minutes - 68.3 MB

This is our first Market the Brew profile of a Brewery In Planning. Our two guests, Christian Layke and Brett Robinson, are the cofounders of a brewery that will be opening in the DC area in the next 6 months. We’ll be diving into their marketing strategy to build up excitement and visibility around their opening. What’s unique about their approach is that they are making a series of collaborative beers with other local breweries to gain some pre-opening traction in what they are calling...

Episode 043: Using Podcasts to Share Brews, Brands, and Stories

May 08, 2018 07:00 - 58 minutes - 81 MB

This episode is a two-parter and it’s about podcasting as a medium to promote your brew. Have you noticed that podcasting, like craft beer, has blown up in the past few years? When it comes to beer podcasts, I find that they fall into one of three categories: beer tasting and beer drinking podcasts; beer making and brewing podcasts; and podcasts that cover the business side of craft beer. This episode explores the idea of appearing on podcasts as a way to tell your brewery’s story and promot...

Episode 042: Crafting Successful Events to Match Successful Beers

April 11, 2018 07:00 - 50 minutes - 69.5 MB

This episode is about driving traffic – butts in barstools. Specifically, the use of events in creating a compelling reason to come and visit. We are getting the perspective on this from two different breweries. Amanda Zivkovic is the Associate Brand Manager at Heavy Seas in Baltimore, MD. She assists in consumer promotion, tap room events and charity initiatives among other things. Our other guest is Amanda Martin with Walking Tree Brewery in Vero Beach, FL. Amanda is the Event Coordi...

Episode 041: Craft Happiness at Foothills Brewing

March 14, 2018 07:00 - 39 minutes - 27.1 MB

Ray Goodrich has bounced around from dream job to dream job—starting his post college life as a marine mammal trainer at Sea World. Then he decided to pick up a few Emmys by producing SCC football for Fox Sports. And now? Well now he talks beer for a living. He is the Director of Marketing at Foothill Brewing in Winston Salem, North Carolina and on the show to talk about Foothill Brewing’s unique community-focused promotions.

Episode 040: Origin Stories: the heart and soul of a brewer's journey

February 14, 2018 08:30 - 32 minutes - 45 MB

This is a special compilation episode. We pull the origin stories and behind the brand stories from previous Market The Brew episodes. Here we review 6 special breweries: D.L Geary Brewing Co.; Jester King Brewery; Lakefront Brewery; Our Mutual Friend Brewing Co.; Station 26 Brewing Co.; and MobCraft Beer.

Episode 039: Location Hunting: Standing On the “Brink”

December 19, 2017 08:30 - 42 minutes - 29.2 MB

Sarah and John McGarry are a husband and wife duo and are part of a five-person ownership/leadership team that runs Brink Brewing Company in College Hill, Cincinnati. Even though Sarah and John are located in Denver, the pair both have integral roles in the brewery’s operation. With her background in architecture and design, Sarah helped design and build out the brewery before evolving her duties into social media and promoting the brewery. John is a long-time craft enthusiast and a certifie...

Episode 038: 1840 and the Wild Nature of Brewing Beer in Barrels

December 05, 2017 08:00 - 50 minutes - 23.1 MB

Like most brewers nowadays, Kyle Vetter got his foot in home brewing. He has been the oak manager at Aspen Brewing, where his fondness for barrel aged beer started to grow. A Milwaukee native, Kyle wanted to bring what he learned in Colorado home. He is the founder of 1840 Brewing – an urban farmhouse brewery focused on barrel aging and blending. He lives by the saying, “Drink slow beer!”

Market the Brew 037: Diving Deep into Partnering with Designers

November 21, 2017 08:00 - 43 minutes - 19.8 MB

Ryan Wheaton has been a professional graphic designer for the last 15 years. He noticed that his design style catered itself nicely to the craft beer industry and started doing freelance design in the market around 5 years ago. He has been hosting the Branding Brews podcast where he interviews experts in the beer branding space. He is currently the Creative Director at an advertising agency. The conversation in this episode we’ll be discussing what is involved when engaging with a design res...

Episode 036: Mystery Beer Drinkers Are Helping Taprooms

November 07, 2017 08:30 - 31 minutes - 14.4 MB

This is Market the Brew’s covert, cloak and dagger, Mystery Shopper episode. Our gest is “Sandi” – which isn’t our guest’s real name. Since the episode deals with the private topic of sending in mystery shoppers to a brewery, our guest has their voice masked to remain anonymous. Sandi is the taproom manager at a brewery that can accommodate around 400 people and is projected to produce between 16-18,000 barrels this year.  

Episode 035: Good Ryes Wear Black at the White Sox’s U.S. Cellular Field

October 18, 2017 08:00 - 14 minutes - 6.64 MB

Jeremiah Zimmer is an experienced home brewer with over ten years of work history in branding marketing and sales. A few years ago, he partnered up with Jude La Rose and Jason Maxwell to launch Hop Butcher for the World in Chicago. Jeremiah was key in getting Hop Butcher for the World’s Good Ryes Wear Black IPA into the White Sox’s U.S. Cellular Field. The beer is inspired by their beloved south siders and is available in single 16oz cans at the Midwest Craft Beer Kiosk.

Episode 034: 66ers and Hangar 24 - crafting a partnership that attracts fans

October 18, 2017 07:00 - 19 minutes - 8.72 MB

Joe Hudson is the general manager of the Inland Empire 66ers and a native of San Bernardino. He started working at the organization in 2001 in food and beverage. After attending the University of Utah, he was promoted to Assistant General Manager in 2010, and then in 2012 assumed the day to day operations of the club. His focus as General Manager is to provide the absolute best experience for guests in the beautiful setting of the San Manuel Stadium. Part of that experience, and the focus of...

Episode 033: Third Space Brewing: In the Shadow of Miller Park

October 17, 2017 07:00 - 45 minutes - 20.8 MB

Andy Gehl, spent a few years bouncing around trying to find a passion to drive his life before the beginnings of Third Space Brewing came to be. Andy met Kevin Wright, Third Space’s Head Brewer and Co-founder, twenty years prior when they were camp counselors at a summer camp. Kevin went to brewing school at UC Davis and ended up at Hangar 24. Meanwhile Andy went to law school and became an attorney. After running into each other at a wedding and having a conversation about opening a brewery...

Episode 032: Influencer Marketing: Outreach to fans who reach out

October 04, 2017 07:00 - 46 minutes - 21.1 MB

Daylen Dalrymple is the Marketing and Digital Communications Manager at Stone Brewing based in San Diego where she oversees social media strategy and content, helps foster influencer and brand partnerships, and steers her team toward tools to help Stone execute their goals including being the standard bearer of independent craft beer. She was born and raised in Washington DC, ordered her first Arrogant Bastard Ale in an east village bar in 1999, and has been dedicated to spreading the gospel...

Episode 031: Social Media Roundup

September 21, 2017 07:00 - 23 minutes - 11 MB

In this episode we are trying a different format than the usual Market The Brew Podcast. I’ve been wanting to do a Round Up Episode because I like to hear different perspectives on a topic. A Round Up is where you have different people give their answer to the same questions. I asked several friends of the show to participate by picking 2 of the 3 questions I provided and record their answers. The questions I provided and this Round Up focus on Social Media. Joining me for this is S...

Episode 030: PR: Authentic Narratives for Unique Breweries

September 05, 2017 11:24 - 1 hour - 33 MB

We have with us, Justin Baccary, the Founder + President. Like most entrepreneurs, Justin has served in every role at the brewery at some point, including bartender, salesman, delivery driver, assistant brewer, and of course, janitor. Currently, he is focused on the areas of operations, human resources, accounting, and managing a growing wholesale business of kegs and cans. . Along with Justin we are joined by Hamlet Fort, the Marketing and Events Manager for Station 26. Hamlet most recent...

Episode 029: Beer Tourism: the Sacramento Beer Frontier

August 11, 2017 07:00 - 44 minutes - 20.2 MB

Aaron O' Callaghan is a Sacramento native. This dude is into travel, beer, curiosity, and conversation! He has a background in environmental biology, freshwater systems, and mapping, which you’ll find out has come in handy in his current endeavor.He is the creator of the Sacramento Beer Frontier.

Episode 028: The Magic of Brewery Rebranding

July 25, 2017 07:00 - 32 minutes - 44.9 MB

Matt Henderson hails from Verona, Virginia and is a graduate of Hampden-Sydney College with a B.S. in Biology. After college, Matt worked for Scott Fly Rods in Colorado for a few years. He ended up back in Virginia in 2012 working the bottling line at Blue Mountain Barrel House, where he worked his way to his current role as Assistant Director of Brewery Operations. He also took on an additional role as the project lead for Blue Mountain Brewery’s rebrand.

Episode 027: Oh Beautiful Beer: highlighting the best in craft beer design

July 11, 2017 07:00 - 28 minutes - 13.2 MB

Harvey Shepard fell in love with beer packaging as a kid after gazing upon a Coors Light bottle shaped as a baseball bat. During his college years, Harvey needed a portfolio to showcase his graphic design work. Many portfolios at the time piggybacked on blogs, so he launched Oh Beautiful Beer – a blog showcasing innovative and well-designed craft beer labels and packaging. Since its launch, Oh Beautiful Beer has become a central hub for highlighting the best graphics and design the craft bee...

Episode 026: Cicerone: ensuring the beer is being served as the brewer intended

June 27, 2017 07:00 - 30 minutes - 42.1 MB

Our guest today is a Certified Cicerone®. He’s a cookbook author. He’s been marketing a small lifestyle company for over 10 years, has worked in media, and is an avid home brewer. This experience lead him to Cicerone in 2015 for a newly created marketing role.