Market or Pitch Season 2, Vol 16: The Influencer or False Messenger

In Volume 16 (aka Ep. 4) of "Market or Pitch," Yesenia and Corey discuss the rise of the influencer economy and its impact across industry sectors in the appetizer category. Finally, in a double entree and dessert segment, the team has a deep conversation on the overall messaging failure of the COVID-19 pandemic and how the ramifications crossed over affecting other societal areas. Based on the recent headlines of Green Bay Packers quarterback Aaron Rodgers COVID-19 positive test and the shellacking of the Democratic faction this past off-election cycle, the trust of the general public has been severally damaged. The duo discussed ways for what marketers and communicators must do to restore integrity in the public's eye with factual truth.