Market or Pitch
31 episodes - English - Latest episode: over 1 year ago - ★★★★★ - 1 ratingWant to market or pitch your way to the top? What about understanding the trends that impact our industry? Enter the world of “Market or Pitch!” The all marketing & PR news/data podcast from a vantage Black and Brown perspective featuring Yesenia Reinoso and Corey Davis. Like, share, comment, or subscribe to “Market or Pitch” on major podcasts and YouTube. All 28 S1, S2, and S3 volumes are available across all top platforms. All 6 (Y1 and Y2) episodes of "Freestyle" and the limited series episode ShortTakes are available on YouTube and Spotify.
Listen to another YCTV production, "The Communicator," featuring "Market or Pitch's" Yesenia Reinoso exclusively on Spotify and YouTube
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Episodes
Market or Pitch Presents: ShortTakes Ep. 1 - Performative Action
March 12, 2023 06:00 - 22 minutes - 15.3 MBA new show debuts under the Market or Pitch umbrella! Presenting the new limited series - ShortTakes. ShortTakes offers audiences two quick tips (one marketing and 1 communication) viewers must know in the "QuickTake" segment. Then, in our main segment, the team tackles one specific topic that typically dominates the industry news mediums year-round. In this premiere episode, Corey and Yesenia focused on performative action across internal and external circles across marketing and PR. To ac...
Market or Pitch Season 3, Vol 28: Goal Into The Sunset
December 31, 2022 05:00 - 45 minutes - 31.1 MBWrap up 2022 with an all-new episode of "Market or Pitch!" In Volume 28, Yesenia and Corey give their holiday takes on the recent success of the 2022 FIFA World Cup and how it sets up for the next tournament to be held in North America in the appetizer segment (congrats Argentina!). For the entree segment, the duo discusses key advertising and communications trends that will make a major impact in 2023. Finally, Corey and Yesenia update the community with some huge news surrounding the imme...
Market or Pitch Season 3, Vol 27: The Twitter Massacre
November 25, 2022 06:00 - 31 minutes - 21.5 MBThe second episode of our doubleheader continues! In Volume 27, Corey and Yesenia dive into one of the biggest stories taken the industry by storm - Twitter. The team discusses the ramifications of Elon Musk's takeover and whether or not Twitter can survive this situation. In our first segment, the duo talked about the representation of Black and Indigenous people in Black Panther: Wakanda Forever as well as why it is important to push for more representation and acknowledge the historical t...
Market or Pitch Season 3, Vol 26: The Midterm Bamboozle
November 25, 2022 06:00 - 27 minutes - 18.9 MBThis Thanksgiving, we're giving our community twice the episodes in this doubleheader! In Volume 26, our hosts Yesenia and Corey talked about Disney's unexcepted CEO reversal decision in the appetizer segment. For our entree round, the duo discussed the 2022 Midterms and the so-called "Red Wave" that wasn't. Plus, how political messaging (or lack thereof) is affecting perceptions on the policy front. Like, share, comment, and subscribe to the podcast. Follow us on Twitter, Instagram and YouT...
Market or Pitch Season 3, Vol 25: Three Strikes and Your Image is Out!
October 28, 2022 05:00 - 22 minutes - 15.4 MBEverything is good in 3s! "Market or Pitch" returns for a brand new season after its latest series run "Freestyle." In the Season 3 premiere, Corey Davis and Yesenia Reinoso return with a sleek modern look and a unique component to the show. In Vol 25, the duo enters the world of crisis management and reputational monitoring after the Kanye West debacle. First, in the appetizer segment, we offer our thoughts on the re-emergence of reputation research between the brand-influencer partnership....
Market or Pitch Season 3 Trailer
October 21, 2022 03:00 - 31 seconds - 388 KBEverything comes in THREES! Tune in to the Season 3 premiere of "Market or Pitch" across major podcasting mediums, YouTube and the Helium Radio Network weekly on Thursday mornings at 6:30am EST. Thursday, October 27, 2022.
Market or Pitch Season 2, Vol 24: Type S2 to Freestyle
May 11, 2022 05:00 - 44 minutes - 30.4 MBThe Season 2 finale is here! In Volume 24 (aka Ep. 12) of "Market or Pitch," Corey and Yesenia take a walk down memory lane for a quick recap of the season. An important jumbo-size episode highlights three critically important topics all audiences must know. In the final appetizer segment, the duo speaks about the new remote-hybrid model that has forever changed the corporate landscape. Will companies adjust? Second, in the first jumbo entree segment, Yesenia and Corey offer their thoughts a...
Market or Pitch Season 2, Vol 23: The New Frontier
April 20, 2022 07:00 - 28 minutes - 19.7 MBn Vol 23 (aka Ep. 11), Season 2 of Market or Pitch heads into its final laps with a tapas-style episode. The tapas-sized appetizer segment takes a look at two up-and-coming industries. The first half centers around the rise of the cannabis industry and how effective messaging will address the benefits and challenges as it builds its base. The second half highlights the metaverse and how marketers and communicators decipher which industries should maximize this new impact. This episode is ava...
Market or Pitch Season 2, Vol 22: The Slap
April 06, 2022 07:00 - 33 minutes - 23.3 MBIn Volume 22 (aka Ep. 10), Yesenia and Corey dive right into the conversation with two headlines dominating the airwaves. In the appetizer segment, the duo discusses the puzzling techniques and lack of accountability in political advertising due to a legislative loophole that allows individuals to legally lie. Is it worth the reputation risk? Then in the entree segment, it's the slap heard around the world! The team talks about the shocking moment between Chris Rock and Will Smith at the 202...
Market or Pitch Season 2, Vol 21: To Experiment or Explain Yourself
March 23, 2022 06:00 - 33 minutes - 22.8 MBIn Volume 21 (aka Ep. 9), Corey and Yesenia deliver a triple-sized appetizer segment in tapas form! For this episode, the duo offers their input on the following news: a follow-up to Volume 20's segment on the MLB lockout (hint: it's over!), AMC's experimental ticket pricing structure, and Nestle's controversial product decision to stay in Russia. Earlier in the episode, the team gives their thoughts on Women's History Month, March Madness 2022, and the arrival of spring in the monologue. Ha...
Market or Pitch Season 2, Vol 20: The Reputation Fight
March 09, 2022 07:00 - 36 minutes - 24.9 MBIn Volume 20 (aka Ep. 8) of Market or Pitch, co-hosts Yesenia Reinoso and Corey Davis continue on their Season 2 path with a heavy dose of reputation. The duo analyzes two major newmaking topics that highlight those dilemmas respectively. First, in the appetizer portion, the MLB Lockout currently has baseball in its worst PR crisis since the 1994 Strike with no end in sight (as of now). Second, in the main entree segment, the ongoing crisis in Ukraine centers on the response of corporate bra...
Market or Pitch Season 2, Vol 19: Sports Mania! Opening Kickoff!
February 16, 2022 06:00 - 43 minutes - 29.6 MBThe 2nd half of Season 2 kicks off with a bang! Market or Pitch, the podcast, returns from the winter hiatus with a sports-themed episode centered around the 2022 Winter Olympics and Super Bowl 56. In Volume 19 (aka Ep. 7), using a special "4-quarter" game format, Corey and Yesenia offer their marketing and PR insight around the hot topics of the biggest sporting events. In the 1st quarter, the team discussed the overall sentiment and outside factors that hover over the 2022 Beijing Olympi...
Market or Pitch Season 2, Vol 18: Predict The 2022 Crystal Ball
December 30, 2021 05:00 - 36 minutes - 25.1 MBIn Vol 18 (aka Ep. 6), Yesenia and Corey wrap up the first half of Season 2 with a look into the crystal ball for 2022! First, the duo discussed the massive success of "Spider-Man: No Way Home" across the cinema industry and the ramifications surrounding it in our appetizer segment. Next, we dive into the main course where we talked about the diplomatic boycott of the 2022 Beijing Winter Olympics and how messaging will play a role. Finally, in our last segment, dessert, the team offers their...
Market or Pitch Season 2, Vol 17: Beware of Burnout
December 07, 2021 05:00 - 36 minutes - 25.2 MBIn Volume 17 (aka Ep. 5) of "Market or Pitch," Yesenia and Corey are back from the Thanksgiving break to discuss what they did during the break and what has changed in the second year of "COVID Thanksgiving." With the holidays upon us, we wish our Jewish friends a Happy Hanukkah which ended on December 6th. For our appetizer segment, we dive into the NFL's surprising uptick in ratings and what that means for the league that has weathered its fair share of controversy. We then move into our e...
Market or Pitch Season 2, Vol 16: The Influencer or False Messenger
November 16, 2021 07:00 - 38 minutes - 26.1 MBIn Volume 16 (aka Ep. 4) of "Market or Pitch," Yesenia and Corey discuss the rise of the influencer economy and its impact across industry sectors in the appetizer category. Finally, in a double entree and dessert segment, the team has a deep conversation on the overall messaging failure of the COVID-19 pandemic and how the ramifications crossed over affecting other societal areas. Based on the recent headlines of Green Bay Packers quarterback Aaron Rodgers COVID-19 positive test and the she...
Market or Pitch Season 2, Vol 15: First Anniversary Vibes Presents The Battle of Values
November 02, 2021 22:00 - 33 minutes - 23.4 MBIn Volume 15 (aka Ep. 3) of "Market or Pitch," Yesenia and Corey celebrate a very special anniversary - the podcast is officially turning one year old! We take a moment to reflect on our favorite moments from the past year as well as what has been a highlight for us since last October. We then dig into our appetizer by tackling the breaking news of Facebook changing its name to "Meta," and the implications surrounding the change. Finally, we dive headfirst into our entrée with a discussion o...
Market or Pitch Season 2, Vol 14: Let's Be Frank
October 18, 2021 06:00 - 30 minutes - 21.1 MBIn Volume 14 (aka Ep. 2) of "Market or Pitch," Yesenia and Corey dive into the world of empathic marketing and how it needs to be adapted in all marketing and communications. The duo also wrapped up Hispanic Heritage Month with an important discussion about colorism after the "In The Heights" movie scandal which occurred this past summer. Finally, listen to a special partnership announcement between "Market or Pitch" and the new up-and-coming app Wisdom! Access Yesenia's PR News byline "His...
Market or Pitch Season 2, Vol 13: Sazón in Full Force! We're Back Baby.
September 28, 2021 22:00 - 34 minutes - 24 MBIn the Season 2 premiere (Vol 13 aka Ep. 1) of "Market or Pitch," Corey and Yesenia debut the new format of the podcast based on listener feedback. Moving forward, each episode will now mirror a "meal." We begin with an Appetizer (or Marketing/PR-focused news from the past week). Then, move into our Entree segment (or the main topic of episode discussion). Finally, time permitting, finish with Dessert (filled with special surprises and fun activities). Besides debuting the new format, this t...
Market or Pitch Season 2 Trailer
September 27, 2021 15:00 - 59 seconds - 715 KBWe're back! Bigger, better, and bolder than ever! With an extra dose of Freestyle, tune in to a brand new season of Market or Pitch! Season 2 premieres on Tuesday, September 28, 2021. The podcast is available on all major podcasting mediums, YouTube and the Helium Radio Network weekly on Thursday mornings at 6:30am EST.
Market or Pitch Vol 12: Code Word WHM. Promo Code S2.
March 17, 2021 10:00 - 39 minutes - 27.3 MBIn the season 1 finale (Vol 12) of “Market or Pitch,” Corey and Yesenia dedicate the last episode of the season in celebration of Women’s History Month. The duo discussed how brands brought important female policy issues to light and Burger King's IWD tweet controversy. We also analyzed why minority-owned media companies deserve financial equity and PR's role in the fight against implicit bias. The team also offered some zen with meditation tips, a PR game-changer shoutout and major breaking...
Market or Pitch Vol 11: The Vaccines Have Arrived! Are We Ready for the "New Normal?"
March 11, 2021 16:00 - 41 minutes - 28.7 MBIn Volume 11 of "Market or Pitch," Yesenia and Corey dive into the world of the COVID-19 vaccinations and if we are ready to take them. We touched base on the ever-changing landscape of the cinema industry post-COVID and the backlash against Goldman Sachs’s CEO anti-remote workplace approach. The duo discussed Big Pharma’s opportunity to regain American’s trust as well as some workplace wellness tips. We also continued our conversation around the start of MLB Spring Training baseball. Finall...
Market or Pitch Vol 10: March to Golden Prominence or Backlash
March 04, 2021 11:00 - 38 minutes - 26.1 MBIn Volume 10 of "Market or Pitch," Yesenia and Corey dive into the world of social media where they discussed Twitter's potential subscription plan and the emergence of the next big social platform: Clubhouse. The duo also discussed Hasbro's Mr. Potato Head backlash and Tesla's PR department elimination decision. We also dished on the 2021 Golden Globes, a special Women's History Month announcement teaser, and a shout-out to a past PR trailblazer.
Market or Pitch Vol 9: In Honor of Black History Month
February 24, 2021 20:00 - 39 minutes - 27.1 MBIn Volume 9 of “Market or Pitch,” Corey and Yesenia celebrate Black History Month by dedicating the entire episode to all things impacting the Black community in the Advertising, Marketing, and PR industries. We took on some of the biggest news headlines impacting the community including Mcdonald's unique tactic to increase the diversity of their senior leadership team and how Etsy is taking diversity seriously within their company. We also discussed Pepsi’s important decision to change the ...
Market or Pitch Vol 8: Drop or Roast
February 17, 2021 16:00 - 38 minutes - 26.7 MBIn Volume 8 of "Market or Pitch," Yesenia and Corey follow up on "The Super Bowl Extravaganza" with news on the Big Game's ratings and Jeep's decision to drop the Bruce Springsteen ad. The duo also talked about Wendy's #NationalRoastDay holiday and Robinhood's crisis reputation disaster in the "Ad Chat" and "Bulletin Board" segments. Finally, we sprinkle in some fun Chinese Lunar New Year (Year of the Ox) and Valentine's Day storytelling.
Market or Pitch Vol 7: Break Return & The Super Bowl Extravaganza
February 11, 2021 02:00 - 42 minutes - 29 MBIn Volume 7 of "Market or Pitch," Yesenia and Corey are back from a much-needed mid-season winter break to breakdown Super Bowl LV from a marketing, advertising, and PR perspective. We catch our listeners up on what we've done over the break before getting into some News Headlines coming out of the Super Bowl. Finally, we each use our Ad Chat/PR Bulletin Board to give our thoughts on what we thought was the "best" Super Bowl commercial. Stay tuned to the end for an announcement on our episod...
Market or Pitch Vol 6: Adieu 2020...Really
December 23, 2020 16:00 - 38 minutes - 26.7 MBIn Volume 6 of "Market or Pitch," Yesenia and Corey bid farewell (truly) to 2020 and look ahead to 2021 with a little ad and PR holiday spin. We discuss our break plans as well as a 2020 year-in-review. Finally, we dive into streaming domination, the Tropicana controversy, and 2021 predictions for the PR industry. The podcast crew at "Market or Pitch" wishes our audience an amazing and safe holiday season and a prosperous new year. We will see you with all-new episodes beginning with Volume ...
Market or Pitch Vol 5: Tis The Season with NBA, KFC, and Brand Loyalty
December 15, 2020 17:00 - 32 minutes - 22.6 MBIn Volume 5 of “Market or Pitch,” Corey and Yesenia discussed streaming shows and how accurate the Netflix series "Emily in Paris" is. We also discuss the NBA's plans to increase fan engagement in the COVID era. Finally, we dive into some news surrounding KFC's newest venture with Lifetime and if it's time for brands to begin taking a stand in their messaging.
Market or Pitch Vol 4: The Perspective of Shopping, HBO Max, Super Bowl Spending, and Corporate Communications
December 07, 2020 19:00 - 31 minutes - 21.6 MBIn Volume 4 of “Market or Pitch,” Corey and Yesenia discussed post-Thanksgiving and participation in Black Friday or Cyber Monday. We also give a few hot takes on the news of Warner Brothers releasing their 2021 film slate on both HBOMax and theaters. Finally, we dive into some news surrounding ad spend in the Super Bowl and if corporate communications can stay in the spotlight in a post-COVID world.
Market or Pitch Vol 3: Thanksgiving, COVID Vaccines, and Diversity
November 23, 2020 19:00 - 32 minutes - 22.4 MBIn Volume 3 of “Market or Pitch,” Corey and Yesenia discussed Thanksgiving plans and potential changes due to rises in COVID-19 cases across the United States. We also discuss the emerging news of a COVID Vaccine from Pfizer and Moderna and what that means in the fight against the virus. Finally, we dive into the lack of diversity within the advertising and marketing industry. Happy Thanksgiving!
Market or Pitch Vol 2: The Election of Chaos
November 16, 2020 20:00 - 42 minutes - 29 MBAfter a two-week hiatus (in between a long waiting game), Yesenia and Corey return for Volume 2 of "Market or Pitch." Dubbed "The Election of Chaos," Yesenia and Corey dive into all things Election 2020 as we discuss the huge success of broadcast TV, the miscalculation of ad spending, and Adweek's declaration of Twitter being the 2020 winner of the election cycle.
Market or Pitch Vol 1: Ageism, Brand Wokeness and More
October 30, 2020 15:00 - 34 minutes - 23.8 MBWelcome to the inaugural episode of the Market or Pitch Podcast! Co-hosts Corey Davis and Yesenia Reinoso welcome you to examine the latest news of the advertising and public relations industries from a Black and Brown perspective. In Volume 1, Corey and Yesenia talk about voting, brand wokeness, and ageism. Have something to say? Email us at [email protected]. To access Market or Pitch, listen to all episodes on Anchor, iTunes, Spotify, Buzzsport, and YouTube. Don't forget to like,...