60. Series 2 | Episode 23 How to Use an Account-Based Marketing Strategy to Build Your Sales Pipeline and Drive Business Growth, with Leanne Chescoe, Senior Field Marketing Manager EMEA at Demandbase
Market Mentors
English - April 12, 2022 06:00 - 31 minutes - 21.5 MB - ★★★★★ - 1 ratingCareers Business b2b marketing technology marketing career advice Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Account-based marketing is a strategic approach to marketing that targets individual customer ‘accounts’ with campaigns specifically aimed at them.
And this is becoming increasingly popular in today’s business landscape, especially in the B2B Tech space where marketers are under more pressure than ever to deliver results.
In this podcast, Leanne Chescoe, Senior Field Marketing Manager EMEA at Demandbase, provides detailed guidance for implementing an ABM strategy of your own to help drive pipeline and significant growth for your business.
We cover;
And so much more...
Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with top class marketers to help them grow.
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