59. Series 2 | Ep 22 An Exclusive Look Inside the Content Marketing Strategy Driving Hyper-Growth for Monday.com, with James Scherer, VP Growth at Codeless

Market Mentors

English - April 05, 2022 06:00 - 37 minutes - 26.1 MB - ★★★★★ - 1 rating
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Previous Episode: 58. Series 2 | Ep 21 The Secret to Start-Up Success? Focus on Building a Strong Brand from Day One, with Yoav Vilner, CEO at Walnut

Next Episode: 60. Series 2 | Ep 23 How to Use an Account-Based Marketing Strategy to Build Your Sales Pipeline and Drive Business Growth, with Leanne Chescoe, Senior Field Marketing Manager EMEA at Demandbase

Codeless is a content production company that supports fast-growing B2B tech businesses.
And as VP of Growth at Codeless, one of James Scherer’s most notable recent projects has been delivering a large-scale content marketing strategy for tech giant Monday.com.

In this podcast, James gives us an exclusive insight into how Codeless has driven significant growth for Monday.com and helped position the brand as a leader in the B2B SaaS market.

We cover;

Why Monday.com brought onboard CodelessHow Codeless scaled to meet Monday.com's content needsMonday.com's content strategyHow to execute a hub and spoke strategy properlyHow each piece of web content was optimised for searchWhat you can do to make each piece of content stand outThe tools that James recommends content marketers should check outWhere most B2B content strategies go wrong and what to do insteadQuality versus quantity and the use of AI tools What James looks for when hiring content marketers

And so much more...

Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with top class marketers to help them grow.

If you'd like to be a future guest on the Market Mentors podcast you can apply here.