Finding your product-market fit

You’ve developed one of the world’s most sensitive low light imaging cameras, with multiple potential market applications. You’ve landed a contract with one the world’s most prestigious technology organizations. But is this the right long term market fit for your product? As an up and comer, how do you decide which markets to focus on? Making the wrong decision could cost you years and lots of money. On this episode of Market Hunt, we chat with Marie-Eve Ducharme, President & CEO of Nüvü Camēras. 

Check out the Nüvü Camēras Case Study on the International Entrepreneurship Knowledge Hub.

Guest Bio: Marie-Eve Ducharme

Graduated in Physics from the University of Montreal and in Management from Hautes Études Commerciales, HEC Montreal, Marie-Eve Ducharme specialized in Innovation Management from the École de Technologie Superieure, before adding 15 years of experience in the management of new solutions at the cutting edge of technology. With solid management experience with academic and private institutions, Marie-Eve Ducharme successfully launched her 2nd high technology start-up company, Nüvü Camēras. Initially a manager of various projects at the University of Montreal, she was then physicist and project manager at Photon etc., an innovative company specialized in hyperspectral imaging and spectroscopy instruments, where she quickly became the COO. In addition to leading the development of EMCCD products since 2008, she has successfully led more than 12 major development projects in advanced optical instrumentation while respecting budgets accorded by the National Council of Research of Canada and the Canadian Space Agency, among others, totaling more than $15 million entrusted to her management. In 2017, the Young Chamber of Commerce of Montreal awarded her the International Leader Award. Her success led her to give back to the next generation of entrepreneurs by co-chairing the Montreal Inc. Foundation’s fundraising campaign, an organization that has been a springboard for Nüvü Caméras in terms of its leading financial partner and business network. She also serves on the board of the Montreal Innovation District and Optonique, Quebec’s center of excellence in optics and photonics.

Questions or feedback on our episode? Get in touch with show host Thierry Harris: [email protected]

Market Hunt is produced by Cartouche Media in collaboration with Seratone Studios in Montreal and Popup Podcasting in Ottawa. 

Market Hunt is part of the International Entrepreneurship Knowledge Hub network.  Funding for this program comes from the Social Sciences and Humanities Resource Council of Canada.

Executive Producers: Hamid Etemad, McGill University Desautels Faculty of Management and Hamed Motaghi, Université du Québec en Outaouais. 

Associate Producer, Jose Orlando Montes, Université du Québec à Montréal.

Technical Producers Simon Petraki, Seratone Studio and Lisa Querido, Pop up Podcasting. 

Show consultant, JP Davidson. 

Artwork by Melissa Gendron. You can check out the ie-Knowledge Hub Case studies on Nüvü Camēras as well as other cases at ie-knowledgehub.ca.