Creating brand value

Brand value. How do you stand out in a crowded market? You’ve got to set yourself apart. On this episode of Market Hunt, we interview André Forest, former chairman of the Board of Bonlook.

Check out the Bonlook Case Study on the International Entrepreneurship Knowledge Hub.

Questions or feedback on our episode? Get in touch with show host Thierry Harris: [email protected]

In addition to being a management consultant and company director, André Forest is an angel investor. An engineer by education, Mr. Forest has many years of experience managing and leading companies in the IT and e-commerce industries. Mr. Forest was the president and founder of Jobboom, the leading job board in Quebec, which was later sold to Vidéotron/Québécor. He founded Stratégies Acquizition.biz, an online platform dedicated to the financing and selling of businesses, which he sold to Transcontinental Media Group.

For the past several years, Forest has acted as a senior management consultant with several venture capital firms, including Anges Québec, Desjardins Capital de Risques, Innovatech, IUGO Ventures and SGF. He serves or has served on the boards of Bonlook, Wanted Technologies, EC market, Les Boréades, Year One Labs, Dynagram, Touchlink, Inpix Media and Netgraphe.

Prior to that, he was the General Manager of SHL Systemhouse and Vice President of the systems integration division of IST (CGI).

Episode Links:

Bonlook

Anges Québec

Walter Capital

Market Hunt is produced by Cartouche Media in collaboration with Seratone Studios in Montreal and Popup Podcasting in Ottawa. 

Market Hunt is part of the International Entrepreneurship Knowledge Hub network.  Funding for this program comes from the Social Sciences and Humanities Resource Council of Canada.

Executive Producers: Hamid Etemad, McGill University Desautels Faculty of Management and Hamed Motaghi, Université du Québec en Outaouais. 

Associate Producer, Jose Orlando Montes, Université du Québec à Montréal.

Technical Producers Simon Petraki, Seratone Studio and Lisa Querido, Pop up Podcasting. 

Show consultant, JP Davidson. 

Artwork by Melissa Gendron. You can check out the ie-Knowledge Hub Case studies on Bonlook, as well as other cases at ie-knowledgehub.ca.