Dusti Arab: Brand Strategist, CEO of Cannabis Bakeshop & Dir of Ops at Oov Mag talks content marketing, establishing brand guidelines and customer engagement
Maria + Jane: Women in Cannabis Business
English - September 17, 2018 00:58 - 47 minutes - 32.3 MB - ★★★★★ - 25 ratingsBusiness Health & Fitness business cannabis entrepreneur female ganja mariaandjane marijuana maryjane medicalmarijuana pot Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
This week I’m talking to Dusti Arab. Dusti is a brand strategist specializing in content marketing for cannabis brands and creatives. An Amazon bestselling author, she is the CEO of Cannabis Bakeshop & Co. and serves as Director of Operations at Oov Magazine.
In our chat, Dusti and I dig into her super cool mom’s work as a high-end cannabis chef; The twist and turns of taking edibles to market; The importance of content marketing for cannabis brands (and getting it right!); Not depending on social media to house all of your brand’s content; Building your email list to communicate and engage directly with your customer; Dusti’s picks for brands that are doing it right; Being community-centric and actively uplifting voices that aren’t getting heard; How to establish your brand guidelines and more!
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