#245 Melisa Urtuzuastegui: Funnel Marketing | The Daily Coffee Pro Podcast

This is the 3rd in a 5-part series with Melisa Urtuzuastegui from Branding Matters. In this series, Melisa and Lee will discuss branding and consumer behaviour in relation to the specialty coffee industry.

In this episode of the series, Melisa explains the importance of a marketing funnel and how you can use it to be deliberate about growing your customer base in your specialty coffee small business.

Connect with Melisa here: https://www.linkedin.com/in/melurtu/

Branding Matters: https://www.brandingmatters.ae/

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🤑 This episode is brought to you by Map It Forwards education session "Communications Training for Coffee Teams". Dramatically shift the way your team communicates with this training. Money-back guarantee results. Click here to register for more information: https://mapitforward.coffee/trainingforcoffeeteams

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🎤 Check out the MAP IT FORWARD Middle East Podcast hosted by Sara Alali. We're in the process of updating the English translations for them so check them out here: https://mapitforward.coffee/middleeastpodcast