#244 Melisa Urtuzuastegui: Brand Identity | The Daily Coffee Pro Podcast

This is the 2nd in a 5-part series with Melisa Urtuzuastegui from Branding Matters. In this series, Melisa and Lee will discuss branding and consumer behaviour in relation to the specialty coffee industry.

In this episode of the series, Melisa deconstructs what it means to have a brand identity and the return on investment for your business once you go to the trouble of defining what that identity is.

Connect with Melisa here: https://www.linkedin.com/in/melurtu/

Branding Matters: https://www.brandingmatters.ae/

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🤑 This episode is brought to you by Map It Forwards education session "Communications Training for Coffee Teams". Dramatically shift the way your team communicates with this training. Money-back guarantee results. Click here to register for more information: https://mapitforward.coffee/trainingforcoffeeteams

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🎤 Check out the MAP IT FORWARD Middle East Podcast hosted by Sara Alali. We're in the process of updating the English translations for them so check them out here: https://mapitforward.coffee/middleeastpodcast