Research Methods: Research Models - A Direct Effects Model

Management Research

English - September 27, 2021 07:41 - 4 minutes - 5.66 MB
Management Business Science Social Sciences Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: Management Research: Psychological Distance and Associated Types of Smiles

Next Episode: Research Methods: Research Models - A Mediation Model

Welcome! Today we talk about the simplest form of a research model - a direct effects model. Using a simple observation (Ice cream makes people happy), we try to develop a research model to test for this simple direct effect. More complex models will follow ;)

Enjoy and good luck with your research!

Best

Yevgen (Eugene)