Research Methods: Questionnaires - Formative Measurement

Welcome!

Today we talk about one of two ways to approach a latent construct, i.e. something that cannot be measured directly (e.g. with a ruler). In social sciences, most concepts of interest are latent constructs, e.g. satisfaction, motivation, organisational capabilities, etc. 

In this episode, we talk about less common formative measurements. Actually, even top researchers confuse formative and reflective measures. So, take care - it does matter and the later statistical calculations are different!

Enjoy, subscribe, and comment - it does matter!

Best

Eugene (Yevgen)