Hello dear friends and listeners


It's been a while since I published an episode on #researchmethods. But the time has come! And today, we are going to talk about how to #measure how people think. We can approach this "how people think" via mental models - a network of concepts related to the object or event of interest.


What are the first things that come to your mind if you think of a "dog"? Write these words down. Ask somebody else the same question. Do you have identical lists of terms? Do they differ? Congratulations, you made your first step to #mentalmodel #measurement!


Enjoy, comment, subscribe, and share - it does matter!


Best


Eugene (Yevgen)