Previous Episode: Research Methods: Discrete Choice Experiment - Attributes & Levels
This episode is dedicated to the use of abstract constructs in DCE. I explain how we approached indirect costs of digitization in our study. The paper (which received track best paper award at AMCIS 2019) can be found here: https://www.researchgate.net/publication/334696659_Digitization_at_Any_Cost_Willingness_to_Trade_Efficiency_for_Organizational_Human_and_Relational_Costs
Good luck!
Yevgen (Eugene)
Music by sscheidl & 8er41 from Pixabay