Research Methods: Biases in Research - Social Desirability

Management Research

English - November 22, 2021 09:11 - 6 minutes - 8.82 MB
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Welcome to my new mini-series on biases in research. Today I talk about one of the "Respondent biases". In particular, I talk about social desirability. First, I explain the issue. Then, I give you some hints on how to test it. Later, I give you advice on how to avoid social desirability. Some examples follow.

Good luck with your research!

Best

Eugene (Yevgen)