Research Methods: Biases in Research - Acquiescence & Sponshorship

Management Research

English - December 06, 2021 15:09 - 6 minutes - 7.95 MB
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Previous Episode: Research Methods: Biases in Research - Habituation

Next Episode: Research Methods: Biases in Research - Recall Bias

Welcome to the next episode in my mini-series on biases in research! Today we talk about two (as to me, related) biases: Acquiescence bias, i.e. a tendency to agree with the interviewer; and the Sponsor bias, i.e. the (unconscious) tendency to give answers, the respondent assume the sponsor of the survey would like to hear.

Enjoy and leave your comments!

Best,

Eugene (Yevgen)