Management Research: Strategic Management - Strategy as Positioning vs Strategy as Direction

Welcome to my new #managementresearch #podcast episode!

Today, I discuss #strategy as #positioning and strategy as #direction. Suppose you want to be successful and have motivated personnel. In that case, you have to define your correct #corporate and #business strategy as positioning first - which industry are you competing in and how are you competing right now? Yet, it is not sufficient as people need a goal. So, you need to add your personnel a feeling of perspective - where you want to be in a few years and how you want to compete by then. This is called "strategy as direction". 

In this episode, I elaborate on this topic and give imaginary and real examples from the #mci strategy.

Enjoy and share your ideas. By the way, how do you see our strategy? How do you see the strategy of your firm?

Best

Eugene (Yevgen)