Management Research: Strategic Management - Level of Abstraction

Hello and welcome to my new mini-series on Strategic Management!

Today, I have an introductory episode where I focus on two types of #thinking - a low level of #construal (#concrete) and a high level of construal (#abstract) thinking. In #strategicmanagement, you mostly need very abstract thinking as your decisions have a time horizon of 3 to 5 years! This is one of the reasons why some students are very good at #strategic management - they can easily switch to a high level of abstraction and think forward.

As promised in the episode, I provide you with a map that I used last year in my class: https://www.researchgate.net/publication/365712524_Strategic_Management_Treasure_Map

To draw this map, I used the free (basic) account of #Inkarnate (https://inkarnate.com/). You can try it out, if you want.

Don't forget to #comment, #share, #subscribe, and #enjoy! 

Best

Eugene (Yevgen)