Management Research: Strategic Management - Intended vs Emergent Strategy

Welcome, dear listeners, to the next #episode in the #management #research #podcast!

Today, I talk about the intended and emergent strategy. These are two opposing poles in the approach to #strategising. Would you make a very precise plan and stick to it (#intendedstrategy) or will you try to remain flexible and grasp any opportunity that emerges on the market (#emergentstrategy)? In real life, the #strategies and strategising of firms and individuals are somewhere in between.

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Best

Eugene (Yevgen)