Management Research: Strategic Management - Environmental Analysis (PEST)
Management Research
English - April 07, 2024 10:55 - 11 minutes - 13.7 MBManagement Business Science Social Sciences Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Welcome, dear listeners!
Today, I talk about one of the tools for the #environmental #analysis in #strategicmanagement - #pest. PEST stands for #political, #economic, #social (& #cultural), and #technological factors. Although the tool is vague and has plenty of issues (I mention those briefly), it is the best that we have for now. So, apply it wisely and learn the weaknesses before analysing the market environment!
Share, subscribe, comment, and enjoy - it does matter!
Best
Eugene (Yevgen)