Management Research: Strategic Management - 5 Forces: Threat of Entry (Product Differentiation)

Dear listeners

I see that the names for the episode become longer ;) The reason is a bit complex #structure of the course of #strategicmanagement.  But we'll manage to establish a good understanding of the course. 

In this episode, I talk about the product #differentiation. The more different your products are from the competitors' products, the harder it is to switch for the customers. Interestingly, it works in both ways: your customers have it hard to #switch to your #competitors, but also your competitors' customers have it hard to switch to your product. 

Enjoy, share your thoughts in the comments section, subscribe, and share - it does matter!

Best

Eugene (Yevgen)