Clarify, Craft & Connect your Messaging with the Branding Expert Katie Cabanas

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This week's episode features the founder of Cabanas Consulting, Katie Cabanas. Katie is a branding expert with domestic and international experience. From AT&T and Coca-Cola to the University of Miami and A-ROD CORP., Katie loves to develop ways to connect people to brands and causes to create lasting value. What's most exciting is Katie takes key strategies and tactics learned through big brand experience and translates them to support everyday entrepreneurs -- many of them women and mothers.

Prior to Cabanas Consulting, Katie served as the Vice President of Operations for A-ROD CORP. where she was responsible for strategic planning and implementation of all branding, marketing and philanthropy. There, Katie worked closely with the New York Yankees and Major League Baseball on various youth and philanthropic initiatives. Before joining A-ROD CORP, Katie raised major and principal gifts at the University of Miami. Katie helped launch the $1.6 billion Momentum campaign, oversaw the fundraising efforts of the undergraduate academic schools and colleges while expanding relationships with individual and large corporate donors.

Resources Mentioned:

Playing Big by Tara Mohr Strong Mothers Strong Sons by Meg Meeker The Self-Driven Child by William Stixrud Never Enough by Jennifer Wallace

We discuss:

Katie's introduction to branding and marketing, and pivoting from a successful Corporate Career to entrepreneurship. Why mothers make great entrepreneurs!  Soft and hard skills that are most helpful for entrepreneurs - or would be entrepreneurs. Can you really prepare for entrepreneurship? Her tips on becoming an entrepreneur. The importance of being self-aware and knowing your strengths and "weaknesses." Her Three C's of success - Clarify, Craft & Connect Being clear about your branding and messaging in business, your career and with your family. 

Connect with Katie at Katie Cabanas | LinkedIn and https://www.instagram.com/cabanasconsulting/

Connect with Nicole and The Motherhood Village at:

Instagram: https://www.instagram.com/the.motherhood.village1/

YouTube: The Motherhood Village - YouTube

LinkedIn: https://www.linkedin.com/in/nicolegcumberbatch/ 

Website: https://www.themotherhoodvillage.com/

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