Confessions of a Shopaholic: Marketing Takeaways from Sneakerhead Culture w/ Azad Yakatally
Making the Brand | Marketing with a Pop Culture Twist
English - June 16, 2020 18:45 - 39 minutes - 36.5 MB - ★★★★★ - 29 ratingsMarketing Business Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Next Episode: #28 - Marketers, Put Your Brand Voice on Autotune
We all have that friend who gives us closet envy because of their amazing sneaker collection 😍
On this episode, we hear from my from Azad Yakatally about how Nike built a tribe of customers who don't just want their shoes, they NEED them.
We discuss:
Sneakerhead culture and marketing power
The impact of scarcity on product sales
Enthusiast brands like Nike and Fender
The effects of nostalgia in marketing
Be sure to follow Azad on Twitter fore more marketing wisdom: @ayakatally.
For interactive pop culture marketing discussions, join me on Twitter for #PopChat every Friday at 1pm ET!