#68 - Turn Your Leads into Believers, Inspired by Ted Lasso
Making the Brand | Marketing with a Pop Culture Twist
English - November 09, 2022 10:00 - 7 minutes - 13.7 MB - ★★★★★ - 29 ratingsMarketing Business Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
In the lovable Apple TV series, Ted Lasso, the title character played by Jason Sudeikis has a one-word message to help his players get in the game: Believe.
It turns out that this simple, yet powerful lesson from the locker room can also apply to your marketing. In this episode, we break down the difference between brand marketing and direct response marketing. We also go over how they work together to turn leads into believers and then buyers.
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