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#24 - Beyoncé's Loyal Fans and Unbreakable Brand w/ Kimberly Gordon
Making the Brand | Marketing with a Pop Culture Twist
English - May 25, 2020 14:57 - 45 minutes - 41.9 MB - ★★★★★ - 29 ratingsMarketing Business Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: #23 - This Storytelling Strategy Explains Why "All Too Well" is Taylor Swift's Best Song
Next Episode: #25 - Is Michael Jordan the Meme King? w/ Jared Gaon
Beyoncé is a force of incredible branding. In fact, she's built such a strong brand, that the queen hardly has to do any branding anymore. Her loyal tribe, the #BeyHive, does all of her marketing for her.
For this episode, I chatted with my resident Beyoncé superfan, Kimberly Gordon, to talk about what we can learn from the brand and empire Beyoncé has built throughout her career.
We touch on subjects like:
Building a tribe
Standing for a brand purpose
Brand voice
Handling controversy and crises
Tune in to hear us dish about what we can learn from Queen Bey!
Follow Kimberly on Twitter at @ksolarz