Listen to Yourself, and Then Jump (Talia Wolf)

Welcome to Making It! This weekly show explores the lives and stories of entrepreneurs as they share their unique perspectives on their success and the path to making it.  

     The experience of losing a very big client opened a new world for Talia Wolf, founder of GetUpLift. That loss led her to finally understanding the missing piece—the psychology behind taking action and the emotions that impact our decisions. This new understanding led her to design an entirely new process that she's been using ever since.  

     “You have to understand the emotions behind your clients’  decisions to help them,” she says. In this episode of Making It, she shares what “making it” means to her.

 

“It was when I lost a $100,000 client that I understood the missing piece. And the missing piece was understanding how people make decisions.”

– Talia Wolf

Talia Wolf is a conversion optimization specialist who generates more revenues, leads, and sales for her clients using emotional targeting and persuasion. Talia is the founder of GetUplift, has taught on stages such as Google, MozCon, CTAconf, Search Love and many more, and was recently listed as one of the most influential experts in the world for conversion optimization. 

 
     She calls herself the chief optimizer and creator of the Emotional Targeting Framework and created GetUplift because she was tired of seeing brilliant businesses struggle with sluggish results. Talia co-founded Conversioner, and now runs GetUplift, where she offers conversion optimization services, in-house training, workshops and online courses. 

 
     GetUplift is a unique mix of done-for-you projects and DIY training.

Resources or websites mentioned in this episode:

MiraseeTalia’s websiteTalia’s  LinkedInTalia’s YoutubeTalia’s business TwitterTalia’s personal Twitter

Credits:

Guest: Talia WolfAssociate producer: Danny BermantProducer: Cynthia LambAssembled by: Geoff GovertsenExecutive producer: Danny Iny Audio Post Supervisor: Evan Miles, Christopher Martin Audio Post Production: Post Office SoundMusic soundscape: Chad Michael Snavely 

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Music and SFX credits: 

•Track Title: Sweet Loving Waltz

Artist Name(s): Sounds Like Sander

Writer Name: S.L.J. Kalmeijer

Publisher Name: A SOUNDSTRIPE PRODUCTION

•Track Title: The Sunniest Kids

Artist Name(s): Rhythm Scott

Writer Name: Scott Roush

Publisher Name: A SOUNDSTRIPE PRODUCTION

•Track Title: Love Burst

Artist Name(s): Cody Martin

Writer Name: Cody Kurtz Martin

Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS

•Track Title: My Own Heaven

Artist Name(s): Adrian Walther

Writer Name: Adrian Dominic Walther

Publisher Name: A SOUNDSTRIPE PRODUCTION\

Episode transcript:

     My name is Talia Wolf and you're listening to Making it! I run a business called Get Uplift and we help high growth companies all over the world optimize their websites to drive more sales, more conversions and more leads.

     Jumping out of an airplane is an incredible experience. A lot of people ask me, what's the best part, is it maneuvers that you do while you're free falling? Is it flying the canopy? To me, it's actually the few seconds of actually jumping out of the plane. There's something about that moment that shuts off everything. There is no way, there's no possibility your brain cannot think about anything else but that jump, but what you're doing. And these days of who I am now, I can stay in the moment. I can appreciate the moment. But a lot of the times, especially as an entrepreneur and this still happens to me a lot, your brain gets flooded, you've got so much going on, you've got so many challenges and so many roadblocks and so many things you have to think about and it gets hard to focus on one thing. It gets hard to drown out that noise and focus on something else. Might even tune out. Skydiving, like jumping out of that plane does that, it just silences the world. There's nothing but the air and you and that is an incredible feeling. 

     My dad has always been about being true to yourself and going full forward. What are you meant to do? I've got my first job when I was nine and it's always been through my dad who's encouraged us to do that? When I was 14, I was working a lot. So it's always been about going out there and getting what you need. Even in nursery or preschool where I would rally kids together and put on things together and basically work on achieving stuff, whether if it's, because we wanted to eat something certain or if we wanted to play something or if we wanted to at school specifically, we were trying to get rights for handicapped people. And basically I got an idea and I said, okay, here's how I want to make this happen, here's how we're going to do it, And rallied a bunch of people around and we protests. I think I was like 12, um maybe 11. We protested and we worked on it and we made it happen. Sometimes it doesn't always pan out, but that was part of it, you know, part of trying and failing. But with that specific thing it did work. 

     It took me getting pregnant for the first time to realize that I'm ready to open my own business. I don't think I really understood what it meant entirely. But ...