Don't Sacrifice the People You Love to Make It (Josh Turner)

Welcome to Making It. This weekly show explores the lives and stories of entrepreneurs as they share their unique perspectives on their success and the path to making it.

Episode summary: Long before Josh Turner, founder of Connect365, started his own business, he was helping out in his dad’s company. He saw first-hand what it means to run a business, to have to shut down a business, and how to get  back on your feet again.

     So, when he decided to start his own business, he was very focused on business growth, and “making it” was all about the success of the business. He knew that he had to put himself out there, to present himself as a leader and expert. He believes that it takes action to actually make it a reality, but, as he says, it’s all about balance. Over time, his personal definition of “making it” has changed to be more holistic; he’s careful not to sacrifice what’s most important to him.

“If you're getting into business for yourself, you have to just get out there, you have to put yourself out there; you got to have conversations with people.”

“But at the end of the day, when you're on your deathbed, I think it's the people that you love and are closest to that are the most important. And so to me, ‘making it’ is making sure that I don't sacrifice that.”
– Josh Turner

Josh Turner

Guest Bio: Entrepreneur Josh Turner is the CEO and founder of Connect 365 and a bestselling author. Connect365 helps B2B companies systematically build relationships to turn cold prospects into warm leads. It’s software that allows you to deliver highly personalized, individual emails at scale.

     He is also the founder and CEO of LinkedSelling, a marketing coaching, consulting, and training firm that was recently named #252 on the Inc 5000. He is widely considered a worldwide leading authority in using LinkedIn and Facebook to generate leads, appointments, and clients.

     With a team of over 33 employees, they represent clients like Neil Patel and Microsoft, to name a couple, in a wide variety of industries in the US, Canada, the UK, Asia, and Australia.

     Josh is also the creator of Linked University and The Appointment Generator training and coaching programs that have together served over 12,000 entrepreneurs.

     He is the Wall Street Journal bestselling author of How to Create a Step-by-Step LinkedIn Marketing Strategy for Your Business and Booked: The Digital Marketing and Social Media Appointment Setting System.

• Resources or websites mentioned in this episode:

MiraseeJosh’s Connect365 website Josh’s Linkselling websiteJosh’s LinkedIn Josh’s TwitterJosh’s books

Credits:

Guest: Josh TurnerHosts: Danny Iny and Abe Crystal Producer: Cynthia Lamb Executive producer: Danny InyAssembled by: Geoff GovertsenAudio Post Supervisor: Evan Miles, Christopher MartinAudio Post Production: Post Office SoundMusic soundscape: Chad Michael Snavely

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Music and SFX credits: 

• Track Title: Gotcha!

Artist Name(s): Avocado Junkie

Writer Name: S.L.J. Kalmeijer

Publisher Name: A SOUNDSTRIPE PRODUCTION

•Track Title: The Sunniest Kids

Artist Name(s): Rhythm Scott

Writer Name: Scott Roush

Publisher Name: A SOUNDSTRIPE PRODUCTION

• Track Title: Happy

Artist Name(s): Empyreal Glow

Writer Name: Mike Payne

Writer Name: Chris Bevins

Publisher Name: A SOUNDSTRIPE PRODUCTION

• Track Title: Sweet Loving Waltz

Artist Name(s): Sounds Like Sander

Writer Name: S.L.J. Kalmeijer

Publisher Name: A SOUNDSTRIPE PRODUCTION

Episode transcript:

     I'm Josh Turner and you're listening to Making It! I run a business called Connect 365 and we help small businesses generate leads and get more clients.

     I think making it can mean whatever you want it to mean for you. For me it's really doing what I want to do. And that is about doing the work that I want to do, doing the things in my business that I get excited about and not doing the other things. It's about having the freedom to work when you want to work and to not work when you don't want to work. And it's about having, you know, a business that affords you the kind of lifestyle that you want. So I think if you put all those things together, that's really what it's about. 

     Long before I started my own business, growing up, I was around my family business and my, my dad, he started a small remodeling company and that was really my first exposure to what it was really like running a business because I was helping him with sales and marketing and his office administration and running crews and getting supplies and really the whole gamut of everything that we were doing. And then in, I think it was 2001 he was forced to shut his doors because he ran out of work and didn't have enough new business coming in to keep the lights on, essentially. And so one day I was in his office and he said, we just don't have enough money to keep it going. And that was his last day in business with that business. 

     Now, fortunately fast forward a number of years, he got back on his feet, started another company and he's been doing well since. But it was a tough time for him for a while. You know, I've I've seen a lot of...