Choose Wisely (Peter Sandeen)

 Welcome to Making It! This weekly show explores the lives and stories of entrepreneurs as they share their unique perspectives on their success and the path to making it.  

    Peter Sandeen is a marketing expert that helps his clients gain clarity on what motivates their buyers.

“And primarily you're building the business and the business operates based on you doing things that you are enjoying, and you're good at.”

– Peter Sandeen

Peter Sandeen is often called the "marketers' marketer" because more than half of his clients are other marketing experts. They come to him to get clarity on what actually motivates people to buy what they sell, what makes people choose them over all the other options, and what impacts their results the most. Peter's approach is based on a decade of conversion optimization-looking at what improves your marketing results most consistently.

Resources or websites mentioned in this episode:

Credits:
Guest – Peter Sandeen

Co-Producers – Danny Bermant & Geoff Govertsen

Supervising Producer – Cynthia Lamb

Executive producer – Danny Iny

Audio Post Supervisor: Evan Miles, Christopher Martin

Audio Post Production by Post Office Sound

Music soundscape: Chad Michael Snavely

Making our hosts sound great: Home Brew Audio

Music and SFX credits: 

• Track Title: The Sunniest Kids

Artist Name(s): Rhythm Scott

Writer Name: Scott Roush

Publisher Name: A SOUNDSTRIPE PRODUCTION

• Track Title: Sweet Loving Waltz

Artist Name(s): Sounds Like Sander

Writer Name: S.L.J. Kalmeijer

Publisher Name: A SOUNDSTRIPE PRODUCTION

Other music graciously provided by Quiet Lake

Episode transcript: Choose Wisely (Peter Sandeen) Coming soon. 

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