Testimonials help build trust, authority and make it clear what kind of clients/customers you want to work with.

Anyone can get a testimonial and add it to their website but getting an effective testimonial can be difficult.

In this episode, we discuss

- What makes a 'bad' testimonial
- What makes a great testimonial
- How to get the kind of testimonial that connects to your target market
- What questions you should be asking your clients to get the perfect testimonial