EP 014: How to appeal to more than one audience on your website
Make Your Mark Online: Website Tips for Personal Brands
English - October 09, 2018 20:50 - 17 minutes - 16.5 MB - ★★★★★ - 1 ratingBusiness Education cro contentmarketing personalbranding seo searchengineoptimisation tips website Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Trying to appeal to more than one target audience on your website is tricky.
It's difficult to make sure our message connects with each audience we're targeting. For example, a recruitment agency must appeal to businesses to work with, but they must also attract good candidates too. How would they go about appealing to both audiences on the one website?
There are methods of achieving this and it's something we carefully consider when we build websites.
In this episode, we walk-through the ways you can do this successfully.
In this episode, we’ll cover…
- Examples of business who appeal to more than one audience
- Should you set up a new website for your separate audiences?
- When you should set up your own website and when you shouldn't
- How to signpost your particular audience to the right place on your website
- Using CTAs and your big, bold statement to appeal to more than one audience
- Do you need different layouts and page designs for different audiences?