EP 012: How to Create an Effective About Page
Make Your Mark Online: Website Tips for Personal Brands
English - September 25, 2018 15:20 - 21 minutes - 19.6 MB - ★★★★★ - 1 ratingBusiness Education cro contentmarketing personalbranding seo searchengineoptimisation tips website Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: EP 011: How to choose a domain name for your website
Next Episode: EP 013: Why we launched a membership and what's inside?
Writing your about page is usually treated as an after-thought. A place to stick your education history, that award you won in 2004 and talk about your favourite pizza toppings.
If this sounds like you, then you seriously need to look at your about page again.
In this episode we cover:
- What is the most common mistake people make on their homepage?- What you should do before you put pen to paper
- How to create a great opening sentence to your about page that gets people hooked
- How to connect with your readers and build trust on your about page
- How to format your about page so it doesn't look too text heavy
- Why you shouldn't forget your personality
- What else you should include on an about page