Mark Schaefer - Build your 'Like-Minded Island'

Mark Schaefer believes in humane marketing. He isn’t into telling people what to do – but he does want to us to explore the possibility that the idea that today the customer is the marketer – and you have to find ways to help them do their job as a marketer. Mark suggests we build and find our ‘Like-Minded Islands’ – a human connection approach that  doesn’t need to be complex.