Episode 280: Building Community On Social Media In 2024 with Kristina Bartold

Katy and Melanie having a special guest on this weeks episode of The Direct Sales Done Right! 

Kristina speaks to 3 pain points that she sees most commonly with her clients on social media. Specifically, Kristina dives into trends, posting, and algorithm as well as the mindset to have when posting on social media. 

Kristina Bartold-Sorgota is the co-founder and CEO of The Social Snippet. She loves helping entrepreneurs and small businesses grow their communities online using social media and podcasting. Kristina has been working in social media almost 10 years as a side hustle, and finally realized it was her passion and calling to pair her extensive experience coaching with her love for social strategy. 

The Social Snippet was born with her co-founder, Maria, and the rest is history! Kristina spends most of her days recording podcast episodes for the Build Your Digital Community podcast, coaching business owners on how to grow their businesses or hosting events for local female entrepreneurs to grow.

Follow Kristina on Instagram: https://www.instagram.com/kristina.bartold

Check Out The Instagram Profile Optimization Guide: https://thesocialsnippet.com/ig-profile-optimization-guide/

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HIGHLIGHTS:

1:47 Meet Kristina and The Social Snippet.


3:42 Pain points that Kristina sees with her clients. 


6:13 Overcoming comparison on social media.


11:08 Create content that is specific to you. 


17:25 Using your social media to hit your goals. 


19:43 What is a winning piece of content? 


22:22 How to cultivate community.


29:01 Big Following, Little Sales.


32:03 Small Following, More Sales.