We know that social media is forever changing, but no worries Katy has your back! Katy is talking about all things social media content, and changes and updates when it comes to growing your Instagram. She is sharing about how to become more personal on your social media to help you grow your platform, sales, and sign ups in 2024.

HIGHLIGHTS:

4:20 Toby Keith song meaning when Katy was writing section 3 of her book, Direct Sales Done Right

5:18 Katy's client Ah-ha! moment

7:20 Why Katy struggled with sales and sign ups prior in her business

10:16 Branding as a Direct Seller vs. Influencer

14:22 Speaking to the problem below the surface

15:48 Pain points and desires

16:54 How you guide your people on your social media platforms

18:01 BES strategy

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