Crafting Your Brand with Sports Marketing Executive Brette Sadler

On today’s episode, I’m talking to sports marketing executive Brette Sadler about crafting your brand.

Brette is the Vice President at PRP, a sports management and marketing firm. A lifelong athlete, Brette was drawn to sports marketing because it gave her the opportunity to work on the business side of sports with an incredible group of people. She worked her way from selling season tickets on commission to becoming the senior director of marketing with the Florida Panthers before she pivoted to continue growing and learning new skills on the agency side. In Las Vegas, she worked with UFC and then MGM and founded a chapter of WISE, Women in Sports and Entertainment. Over the years, Brette has maintained relationships both with her mentors and her larger network, so that she was the person they called when they needed someone who would get the job done.  

We talk about:

The perception versus the reality of working in the business of sports.Crafting your brand and maintaining a personal “board of directors” for your life and career.Cultivating the next generation of business professionals in sports and making sure they’re getting the hands-on experiences that will make them successful.

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