E6: Laura Johnson at Zebedee on including more people with disabilities in ads

Laura Johnson, director at Zebedee (a specialist talent agency for disabled and visibly different actors and models) joins Mad Influence to talk about why disability has to be included in the conversation around inclusion. We chat about how she went from calling up brands’ customer service departments in search of marketing contacts, to now being responsible for Gucci and Kurt Geiger’s most liked Instagram posts ever, and featuring in outlets like BBC News and Vogue. Laura tells us about her transition from social work to running her own agency with her sister-in-law Zoe, and what conversation sparked their original idea. We discuss how people are proven to be fed up with seeing the same generic advertising, and why she won't ever stop trying to drive social change.

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You can find Zebedee at www.zebedeemanagement.co.uk, @ZebedeeMan on Twitter, @zebedeetalent on Instagram and @zebedeemanagement on Facebook.

You can follow Mad Influence on Twitter at @madinfluencepod and follow Helen Saul on LinkedIn at linkedin.com/in/helensaul/

We recorded this episode remotely in December 2020 with music by Joseph Mcdade.