E5: Kate Dale at This Girl Can: How to beat imposter syndrome and overcome barriers to women in sport

Mad Influence

English - October 01, 2020 10:17 - 43 minutes - 33.6 MB
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Previous Episode: E4: Dipesh Mistry at Brave: How to create change and why office culture is about more than ping pong tables

Next Episode: E6: Laura Johnson at Zebedee on including more people with disabilities in ad campaigns

Kate Dale, Campaign Lead for This Girl Can joins Mad Influence to talk about what was going through her mind the night before launching a globally successful campaign which won multiple Cannes Lions and got 3 million women active worldwide. We talk about why it’s hard for her to shout about that success and what we can all do to beat imposter syndrome.

We also chat about everything from her move from journalism to marketing, what made her stay at Sport England for almost 20 years, how barriers to women doing sport have evolved over time and why it was important to tackle taboos around periods in her latest ad.

We also go in-depth into how she’s got so many famous names on board with This Girl Can, what made her change her views on influencer marketing over time, and if it’s ever OK to spend government money on Love Island stars.

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You can find Kate on LinkedIn at linkedin.com/in/dalekate/

You can follow Mad Influence on Twitter at @madinfluencepod and follow Helen Saul on LinkedIn at linkedin.com/in/helensaul/

We recorded this episode remotely with music by Joseph Mcdade.