Optimizing SEO with Schema Markup

Lunch Hour Legal Marketing

English - April 16, 2019 19:35 - 56 minutes - ★★★★★ - 17 ratings
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In this episode, hosts Gyi Tsakalakis and Kelly Street talk to Martha van Berkel about all things schema markup, a.k.a. structured data. Martha explains how this data language helps search engines understand what people are looking for in the real world and connects them to optimal search results. They discuss how lawyers can apply schema markup in their SEO and how understanding what drives online engagement can help lawyers make better business decisions.