Lunch Hour Legal Marketing
62 episodes - English - Latest episode: over 2 years ago - ★★★★★ - 17 ratingsHosted by digital marketers Gyi Tsakalakis and Conrad Saam, Lunch Hour Legal Marketing is jam packed with tips and tricks for attracting more clients and business to your legal practice. Tune in twice a month for expert advice to turbocharge your firm’s ability to generate cash money.
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Episodes
Special Bonus Episode: The Award Industry and the Constraints for Legal Marketing
November 03, 2021 16:00 - 30 minutesIt's a special bonus episode. Recently, Conrad appeared on the long running program Lawyer 2 Lawyer and he had loads of fun, so we decided to run it for you here. If you like what you hear, be sure to subscribe to Lawyer 2 Lawyer. --------- Many attorneys have received an offer of an award recognizing them as a distinguished lawyer in your city or state. Perhaps the message, coming as an email or a message on Facebook, offers a custom plaque, an inscribed crystal, and/or an appearance in a pu...
Top Ten Tales of Marketing Terror
October 27, 2021 08:00 - 36 minutesIn a special Halloween edition, Conrad and Gyi share their top 10 legal marketing horror stories. Are you dragging your practice to an early grave with some of these? Long-term marketing agency contracts? Renting instead of owning your website and domain name? Misunderstanding web traffic data and metrics? Or––dun dun duh––Letting Phone Calls Go Unanswered (even if you think you’ve hired a reputable service)? Scary stuff. Plus, in the news, trends in legal mergers and acquisitions, the upcom...
“Fascinating Stuff, This Pricing” (Can We Talk About It?)
October 13, 2021 06:01 - 31 minutesConrad and Gyi take on the elephant in the courtroom. Clio’s Legal Trend Report shows us potential clients are interested in both pricing and payment plans, but as lawyers, we’re reluctant to go there. Why? Explore options on how you can better position yourself. Are you less expensive than the competition? More efficient? A better value? Dig into the marketing opportunities that make you special based, in part, on your pricing model. Hey, the other guy is doing it. If it’s something you’ve ...
Hello, Erin Levine of Hello Divorce!
September 22, 2021 06:01 - 46 minutesErin Levine, founder of Hello Divorce, joins Conrad and Gyi to explain how her innovative tech platform streamlines and demystifies the divorce process for clients while allowing lawyers to practice law – not schedule appointments, manage clients, and waste time with administrative tasks. Entrusting basic drafting, scheduling, and filing work to a robot, though, does have one obvious conclusion––fewer tasks to bill for. But if you’re worried about your bottom line, don’t freak out just yet. ...
LHLM 101: Positioning vs. Branding
September 08, 2021 06:01 - 36 minutesWe know you’re a lawyer, so what? That’s not enough. What makes you stand out? Gyi and Conrad share tips on making your practice stand out in a country awash in lawyers. Know the difference between simple branding and real positioning. Also, a BIG change is coming to Google searches. It’s driving SEO specialists nuts. Plus, new findings from Clio show the importance of marketing your tech capabilities in a post-pandemic world. What are prospective clients looking for? Learn more at Clio.com/...
Competing Against the Walmart of Legal
August 25, 2021 06:01 - 30 minutesPop quiz: Which LHLM hosts earned early paychecks running a paper route, and which pumped gas? Gyi and Conrad discuss their early forays into working life. Then, Gyi and Conrad then wade into the dispute between the North Carolina Bar Association and Google over Google’s recording of phone calls related to ad leads. In the recurring segment, “Dear State Bar Regulators,” Gyi lists the pros and cons of recording, third-party access, legal ethics, solutions, and the gap between tech advances and...
Bad Reviews and the Marketing Vacuum
August 11, 2021 06:01 - 29 minutesAs venture capital investment continues to sweep the legal market (and our news segment), Gyi and Conrad celebrate the $2 million seed round funding for Hello Divorce. Yay! In the segment, “Dumb Sh*t Lawyers Do,” the two discuss the case of a lawyer reprimanded for raking an unhappy client over the coals. They also discuss a Streisand Effect case in which a roofing company sued a couple because of their negative online review. The guys share their tips for responding to unflattering reviews a...
Being Tangibly Awesome & Other Ways to Get Referrals
July 28, 2021 06:01 - 33 minutesProviding remarkable service is a no-brainer when it comes to earning a steady stream of referrals. It’s so basic that Gyi and Conrad aren’t even counting it in their lists of ways to get referrals. So what other methods are you probably overlooking? For one: give referrals. No one said it better than Paul McCartney in a classic SNL interview with Chris Farley, “The more you give, the more you get.” Getting clients in the door through referrals is great, but how do you budget for your marketi...
LHLM 101: Pay-Per-Click
July 14, 2021 06:01 - 41 minutesProfessors Gyi and Conrad teach us about the ABCs of CPCs, then appeal to bar leaders to revisit anti-competitive ad rules. Special thanks to our sponsors Alert Communications, LexisNexis® InterAction®, LawYaw and Clio.
You Down With CPCs?
July 14, 2021 06:01 - 41 minutesYeah, you know me. Professors Gyi and Conrad teach us about the ABCs of CPCs then appeal to bar leaders to revisit anti-competitive ad rules. Special thanks to our sponsors Alert Communications, LexisNexis® InterAction®, LawYaw and Clio.
Pricing to Get Hired: Bridging the Gap Between Lawyers & Clients
June 23, 2021 06:01 - 44 minutesGyi and Conrad reassure that the sky isn’t falling despite the latest SEO panic and explore pricing controversies with F.O.P. George Psiharis. Special thanks to our sponsors Alert Communications, LexisNexis® InterAction®, LawYaw and Clio.
Bedlam Breakdown: Tactical Takeaways
June 09, 2021 06:01 - 32 minutesGyi and Conrad cherry-pick tips from the Bedlam legal marketing conference, cover Apple’s privacy push, and talk the dos and definite don’ts when recognizing holidays. Special thanks to our sponsors Alert Communications, LexisNexis® InterAction®, LawYaw and Clio.
Turning Around a One-Star Review
May 24, 2021 08:00 - 36 minutesGyi and Conrad preview their Bedlam legal marketing conference and talk through the dos and don’ts of responding to one-star reviews. Special thanks to our sponsors Alert Communications, LexisNexis® InterAction®, LawYaw and Clio.
Top 5 Metrics For Your Law Firm
May 12, 2021 08:00 - 42 minutesGyi and Conrad count down the top five metrics law firms need to care about most/least. Special thanks to our sponsor Alert Communications, LexisNexis® InterAction®, LawYaw and Clio.
Conversion Confusion Cleared Up
April 14, 2021 08:00 - 46 minutesGyi and Conrad hash out the controversy over ‘conversions’ and debate the merits of fast, cheap, and quality. Special thanks to our sponsor Alert Communications, LexisNexis® InterAction®, LawYaw and Clio.
7 Juicy Marketing Tips ala Techshow
March 08, 2021 14:54 - 40 minutesGyi Tsakalakis and Conrad Saam preview a robust marketing track at ABA Techshow and explain why to say no to FOMO marketing. Join the conversation on Twitter with @GyiTsakalakis and @ConradSaam using the hashtag #LHLM Special thanks to our sponsor Alert Communications, LexisNexis® InterAction®, LawYaw and Clio.
The First Annual LHLM-ys: And the Winner Is
February 11, 2021 09:00 - 34 minutesGyi Tsakalakis and Conrad Saam celebrate and castigate the best and bottom of the barrel in legal marketing during their first-ever awards show.
The Marketing Crystal Ball Says...
January 13, 2021 09:00 - 33 minutesGyi and Conrad divine what’s to come in 2021 and offer New Year’s resolutions for those wedded to vanity metrics.
Demystifying UTM and its 'Automagical' Powers
December 09, 2020 16:30 - 36 minutesGyi and Conrad explain the term UTM and why it helps mine SEO gold. Spoiler alert: Google is involved.
F.O.P.s and Fundamentals
November 11, 2020 19:43 - 45 minutesGyi and Conrad discuss some fundamentals that need to come first before you get fancy with your SEO. Friend of the Pod Jared Correia joins in to discuss the Digital Client Journey and to play a game of Becoming the Archetype.
Marketer vs. Marketer
October 23, 2020 20:58 - 36 minutesNow that Conrad and Gyi have decided whether or not to rebrand this podcast, the game is on to see who can market it best.
Oh Dear: Terrible Rejection Letters & the Bad Ratings that Follow
September 15, 2020 21:37 - 42 minutesGyi Tsakalakis and Conrad Saam take on the cold-hearted client rejection letter, review the headlines, and consider a new podcast jingle.
Google Just Ruined Everything, Debunking SEO Bull****, & Let’s Rebrand!
August 28, 2020 16:49 - 37 minutesGyi Tsakalakis and Conrad Saam explore new Google Screened ads, respond to listener feedback, and ask for your help in rebranding this very podcast.
Controversy, Link Building, & Google’s Changing Clickbait Policies
July 14, 2020 18:03 - 41 minutesGyi Tsakalakis and Conrad Saam dissect current events and trends affecting legal marketing.
Tactical Marketing — Smart Spending for Better ROI
June 02, 2020 22:44 - 40 minutesGyi Tsakalakis and Conrad Saam serve up strategic tips to help you invest your marketing money wisely.
New Beginnings
May 20, 2020 20:03 - 49 minutesA new chapter for Lunch Hour Legal Marketing begins today with new co-host Conrad Saam. Tune in to hear the first of what promises to be a long line of insightful conversations.
Marketing in the Age of COVID-19
April 20, 2020 17:15 - 41 minutesGyi Tsakalakis and Kelly Street share how to create tactful, empathetic marketing to reach new clients during the pandemic.
Understanding Your Metrics with firmTRAK’s Rich Marvel
March 26, 2020 17:49 - 15 minutesRich Marvel explains how data can pinpoint areas of success and weakness to help lawyers make better business choices.
Level Up Your Marketing with Wendy Witt
March 13, 2020 17:49 - 47 minutesWendy Witt gives tips for creating marketing strategies that emulate your firm’s goals and your personal ideals.
Why Her and Not Me? – How You Can Be the Attorney Reporters Call
February 26, 2020 22:54 - 55 minutesJanet Falk gives attorneys tips for connecting with reporters to become a source for comments.
Branded Phone Numbers — Does Your Firm Need One?
January 16, 2020 23:53 - 49 minutesPaul Faust explains the benefits of branded phone numbers for law firms.
Marketing Automation: A Primer for Lawyers on Smarter, Simpler Marketing
December 20, 2019 18:28 - 58 minutesCasey Cheshire shares strategies for successful marketing automation.
Bring Your Human to Work with You: Using Your Strengths to Grow Your Business
November 27, 2019 00:36 - 48 minutesKaty Goshtasbi shares strategies for identifying and utilizing your strengths to grow your legal business.
Lunch Hour Legal Marketing: Mailbag Edition!
September 19, 2019 21:08 - 53 minutesGyi Tsakalakis and Kelly Street answer listener questions in this special mailbag episode.
Social Media Marketing: Strategy Tips for Law Firms
August 28, 2019 21:32 - 47 minutesTraci Reuter offers essential strategies for social media marketing for lawyers.
How AI Helps Lawyers Do Their Best Work
July 31, 2019 21:20 - 56 minutesThomas Hamilton examines AI trends in the legal industry and dispels many myths surrounding AI tech.
Your Clients are Humans, Be One Too
June 20, 2019 23:00 - 40 minutesRebecca Harding of Saltwhistle shares the value of creating a human connection with clients, common mistakes in law firm marketing, and how younger lawyers can help drive their firms’ IT planning.
PR Guidebook for Lawyers: Best Practices for Boosting Your Firm’s Reputation
May 15, 2019 15:30 - 47 minutesGyi Tsakalakis and Kelly Street talk to Michelle Calcote King about all things PR for law firms. They discuss best practices for press releases, laying out what types of news are worthy of release to the media and outlining how to establish a relationship with a journalist.
Optimizing SEO with Schema Markup
April 16, 2019 19:35 - 56 minutesIn this episode, hosts Gyi Tsakalakis and Kelly Street talk to Martha van Berkel about all things schema markup, a.k.a. structured data. Martha explains how this data language helps search engines understand what people are looking for in the real world and connects them to optimal search results. They discuss how lawyers can apply schema markup in their SEO and how understanding what drives online engagement can help lawyers make better business decisions.
Review Fraud: Exposing Lawyers who Mislead Consumers
March 19, 2019 15:30 - 51 minutesSome lawyers may not realize that creating fake reviews is illegal and has serious consequences. In this episode, hosts Gyi Tsakalakis and Kelly Street talk to Jason Brown, founder of reviewfraud.org, about his work investigating fraudulent reviews. They define what constitutes a fake review and discuss the most common instances of abuse found in the legal community.
Jordan Harbinger’s Networking Playbook for Lawyers
February 28, 2019 21:29 - 1 hourHow can lawyers build influence in the legal community? In this episode, hosts Gyi Tsakalakis and Kelly Street talk to Jordan Harbinger about his career as a social dynamics expert and influential podcaster. They discuss Jordan’s networking advice for creating meaningful and useful professional connections. They also delve into how to make good impressions and exude approachability.
Digital Marketing: Content is King
January 17, 2019 23:30 - 45 minutesHow can lawyers make their online content more visible for prospective clients? In this episode, hosts Gyi Tsakalakis and Kelly Street talk to Dave Chaffey about how lawyers can implement technology for digital marketing. Prospective clients are drawn in by good online content, but the huge number of marketing technologies available may make the choice seem daunting. Kelly and Gyi get insight from Dave on how lawyers can prioritize the tech that will serve them best.
Pro Tips on Personal Branding from Dr. Natalia
December 13, 2018 23:51 - 46 minutesIn this episode, hosts Kelly Street and Gyi Tsakalakis talk to Dr. Natalia Wiechowski, personal branding strategist and international keynote speaker, about what elements need to be considered as lawyers develop a personal brand. She gives insight into how interacting with social media, particularly LinkedIn, can enhance your brand and grow your business. Dr. Natalia also shares how she came to be known as the LinkedIn Unicorn.
Rand Fishkin’s Guide to Business for Lawyers
November 12, 2018 21:50 - 45 minutesHosts Gyi Tsakalakis and Kelly Street talk to Rand Fishkin about his new book, “Lost and Founder: A Painfully Honest Field Guide to the Startup World.” Gyi and Kelly get tips from Rand about how lawyers can use the tactics from his book as they build their businesses. Rand gives practical advice about reputation building, client research, resource development, current SEO trends, and much more.
The Power of Real-Life Connections
October 02, 2018 21:12 - 46 minutesFor most people networking feels like a chore, but strong connections can impact every facet of your life, especially your business. Hosts Gyi Tsakalakis and Kelly Street talk to Jayson Gaignard about how he builds himself up by building up his connections. He shares networking tips that can apply to the most introverts as well as advice on how to build successful relationships with mentors and peers.
Demystifying Legal Technology Trends
September 06, 2018 19:27 - 42 minutesFor lawyers who want to use technology in their firm but are overwhelmed by options and implementation challenges, this episode is for you. Hosts Gyi Tsakalakis and Kelly Street talk to Chad Burton about legal technology trends and how law firms can step up their tech game. They challenge the idea that lawyers are generally tech-averse and talk about the regulatory issues that affect client communication through technology.
On the Right Track: Test, Analyze, and Track Your Campaigns
August 09, 2018 18:28 - 31 minutesFor lawyers who are investing a lot of time and money into marketing your firm, how can you tell whether that marketing is working? Hosts Gyi Tsakalakis and Kelly Street explore the topic of testing and analyzing your marketing techniques in order to make informed and data-based decisions about where you’re investing your time and money. They discuss establishing your marketing goals and the different methods of tracking your success rate, from web analytics to call tracking.
Spotlighting Your “Whys” in Your Digital Marketing Strategy
July 11, 2018 11:00 - 40 minutesWhy did you start a law practice? Was it to help people struggling with family law issues or to work for yourself in a strong business? It is important to understand your “whys” -- the essential reasons for becoming a lawyer -- to build a foundation for your firm’s marketing. Mitch Jackson goes in depth about how to build a digital footprint using newsjacking, in which lawyers can become experts using their knowledge to comment on current events.
Introducing the New Lunch Hour Legal Marketing
July 09, 2018 11:30 - 3 minutesWe are excited to announce our relaunch with legal marketing experts Gyi Tsakalakis and Kelly Street as hosts. This new show, which can be consumed during your lunch break, will feature high-profile marketing gurus as guests, both within the legal industry and across all fields of professional services.
The Expertise Effect: How Getting Narrow Can Grow Your Practice
June 03, 2016 16:20 - 58 minutesAlmost every lawyer wants to command higher rates, attract more clients, and increase his or her profile in the marketplace. However, many are unable to achieve these objectives because they are stuck pursuing ineffective strategies – or no strategy at all. In this presentation, Jay Harrington will provide some tips on how to develop more business by establishing a niche legal practice. “Getting narrow” is more important than ever as, in all aspects of today’s economy, consumers are trending...