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Alessio Marchetti, Intesa Sanpaolo | Leaders in Customer Loyalty Series
Loyalty360 Podcast
English - March 31, 2022 12:00 - 28 minutes - 20.2 MB - ★★★★ - 3 ratingsManagement Business Marketing customer loyalty loyalty programs customer experience rewards program voc marketing trends brand loyalty channel loyalty analytics personalization Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
The Intesa Sanpaolo Reward loyalty program has undergone a deep revolution over the years, increasing strings to its bow with several engagement layers, gradually revamping its features through continuous innovation and a test & learn approach. The loyalty program features themselves, although innovative and representing the state-of-art of engagement activities domain, are not the key to the creative, original, and forward-thinking approach of the loyalty program: indeed, what really identifies a visionary approach is the mix through which the program delivers engagement mechanics to enrolled customers. Intesa Sanpaolo Reward is the first and currently only mobile-only loyalty program with a dedicated mobile app in financial industry landscape.