146. "Black Swan" Marketing Growth

Love Your Work

English - October 04, 2018 11:00 - 17 minutes - 13.2 MB - ★★★★★ - 198 ratings
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Previous Episode: 145. Tynan: The Asymmetry of the Insane

Next Episode: 147. Jason Fried: It Doesn't Have to Be Crazy at Work

When you're marketing your business, it's easy to gravitate toward sure bets. Things you can do and be assured of a positive outcome. But these sure bets can cause you to miss out on asymmetric opportunities: Things that take a small amount of investment, with a small chance of a very big upside.

We talked about asymmetric opportunities in last week's conversation with Tynan. This week, I'll tell you how to find asymmetric opportunities for growing your business. These are also known as "Black Swans." We'll get to why.

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