By helping others, one woman kept her business going throughout lockdown

In a world in lockdown, many businesses, both small and large, are facing closure. Jo Watts, owner of talent acquisition company, 'Talent Brand', joined me on a Zoom call to talk about that, sleepless nights, and an initiative that is going to change everything!We are all under stress and pressure to keep our livelihoods and businesses up and running through lockdown and into a new and unknown future.

What we may not realise is that as humans, some of our best lightbulb moments come from helping each other!

As Mahatma Ghandi said: "The best way to find yourself is to lose yourself in the service of others." And that is exactly what Jo did! It was during a sleepless night that Jo came up with the Real Heroes Connect, an edutainment platform offering critical information about preventing the spread of the virus!To educate as many essential workers, educators and learners as quickly as possible, Jo and her company, Talent Brand, joined with Mobitainment and TTRO to produce a series of nine short animated videos, available in English, Afrikaans, isiZulu and Setswana and available across multiple platforms, providing information about topics such as physical distancing, when to self-isolate, safely travelling to work and school and how and when to get tested.

Another great article: Danny and Oli Milne chat stage fright, nudity, and lockdown drinking

These short, animated videos are available in both static and interactive format. The former enables employers to broadcast the videos at plants, canteens, and in training rooms and classrooms. Meanwhile, the mobile interactive videos developed by Mobitainment can be watched on employees’ phones. By SMSing “HERO”, or your “company name” or “school” to 30864, employees and learners will obtain a link which they can click on to watch the video whenever they are ready, without incurring data costs.