Lochhead on Marketing
204 episodes - English - Latest episode: 23 days ago - ★★★★★ - 187 ratingsLochhead on Marketing™ is the award winning, chart topping podcast for entrepreneurs, marketers, and category designers with a different mind. Most people do not like it.
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Episodes
197 Tesla Cybertruck: A Masterclass in Lightning Strike Marketing with Eddie Yoon
March 27, 2024 06:00 - 6 minutes - 4.6 MBOn this episode of Lochhead on Marketing, we are presenting Christopher’s partner, friend, collaborator, and brother from another mother, Eddie Yoon, breaking down how to do a legendary marketing lightning strike with the Tesla Cybertruck as a textbook example. Eddie Yoon is the category design guru to the S &P 500, and he's written more about category design in the Harvard Business Review than anyone else alive or dead. So buckle up for a quick lightning strike of an episode, and hey ho, l...
196 Marketing The Problem, Not Your Solution
March 20, 2024 06:00 - 18 minutes - 12.5 MBOn this episode of Lochhead on Marketing, we talk about why marketing the user’s problem works, but marketing only your brand/product/solutions doesn’t. Welcome to Lochhead on Marketing. The number one charting marketing podcast for marketers, category designers, and entrepreneurs with a different mind. The Importance of Understanding Consumer Problems in Marketing Market your brand/product/solution, and I think you want my money. Market my problem, and I think you want to help me. This is o...
195 From Category Contenders to Category Kings with Al Ramadan
March 13, 2024 06:00 - 1 hour - 62.7 MBOn this episode of Lochhead on Marketing, we enjoy the first of many visits from Al Ramadan in 2024, as we talk about moving from being a Category Contender to a Category King. We’ll dig into what is a category contender in what it takes to win the 18-to-36-month epic category battle that every tech startup faces. So if you're an entrepreneur or marketing leader who wants to go beyond competing to actually create and dominate your own market, you're in the right place. Welcome to Lochhead o...
194 How Important Is Framing, Naming, and Claiming A Problem? | Pirates Perspective
March 06, 2024 07:06 - 11 minutes - 8.04 MBToday is a fun conversation with my fellow Pirates Eddie Yoon and Katrina Kirsch, as we talk about the importance of Framing, Naming and Claiming a problem, to create a different solution for your business. From time to time, we drop these video discussions that three of us have in Category Pirates, and this one I thought you might also enjoy. If you do enjoy this kind of content, you can check us out at CategoryPirates.com And subscribe to the Category Pirates newsletter. Welcome to Lochhe...
193 Your Biggest Competition Is Thinking You Have Competition
February 28, 2024 07:00 - 15 minutes - 10.9 MBOn this episode of Lochhead on Marketing, let’s talk about a trap that most budding Category Designers fall for, and that’s thinking about competition. Welcome to Lochhead on Marketing. The number one charting marketing podcast for marketers, category designers, and entrepreneurs with a different mind. Feature Battle vs Category Battle Christopher shares a story of a company who consulted with him, regarding a rising competitor in the market. Most companies’ knee-jerk reaction would be to co...
192 Stop Trying to Fit In!
February 21, 2024 07:00 - 10 minutes - 7.42 MBOn this episode of Lochhead on Marketing, let's talk about why it's time to stop trying to fit in. Welcome to Lochhead on Marketing. The number one charting marketing podcast for marketers, category designers, and entrepreneurs with a different mind. Everyone Wants to Fit In There’s an ongoing trend in the business, startup and marketing world of companies trying to fit in. There have been studies that indicate that among the B2B tech space, as many as 70% of the brands are blue. This urge ...
191 Gemini Can Testify It’s A Bland Rebrand!
February 14, 2024 07:00 - 12 minutes - 8.56 MBToday on Lochhead on Marketing, we talk about the good way and the bad way to rebrand. And wat better to use as an example than the recent Gemini AI rebrand by Google. Welcome to Lochhead on Marketing. The number one charting marketing podcast for marketers, category designers, and entrepreneurs with a different mind. The Good Reason to “Rebrand” Before we proceed with the main topic at hand, let’s first have a good example of when to “rebrand”. There’s a company called Chirp that sells foa...
190 How To Have A Legendary Career In Marketing with Ryan Alford of The Radcast
February 07, 2024 07:00 - 1 hour - 42.8 MBOn this episode of Lochhead on Marketing, we have a very special episode with one of my favorite marketers, Ryan Alford. Ryan Alford runs a digital marketing agency called Radical Marketing. He also has a great marketing podcast that I've been stoked to be a guest on called The Radcast, which is a top 25 Business and Marketing podcast. He's just one of those guys I like talking about marketing with. Today, we are going to talk about how to have a legendary marketing career. We also talk abo...
189 The Big Distribution Lie
January 31, 2024 07:00 - 7 minutes - 4.88 MBHappy new year to everyone, and we at Lochhead on Marketing hope that you’ve been having a good one so far. To start off the year, let us talk about the big Distribution Lie, why it is so, and what you really need for your new startup or project to make it big. You see, in Silicon Valley, there has been an ever-increasingly large drumbeat that says the number one thing that a startup needs or that a new software launch of any kind needs is distribution. That if you can only get distribution,...
188 A Wish for Different in 2024
December 18, 2023 07:00 - 45 minutes - 31.4 MBFirst and foremost, we at Lochhead on Marketing would like to wish everyone from the bottom of our hearts, happy holidays. Christopher Lochhead hopes that you have an opportunity to be with the people you love this time of year, and enjoy some happiness and peace. That said, there seems to be a lot going on lately. Be it about antisemitism, diversity, equality, and inclusion, and sort of the core values that the United States will be governed by and will latch on to. So I wanted to take this...
187 How To Become A Category Pirate | Christopher Lochhead on Lenny’s Podcast with Lenny Rachitsky
October 25, 2023 06:00 - 1 hour - 74.7 MBThis week, we're presenting to you Christopher Lochhead's appearance on Lenny’s Podcast, hosted by Lenny Rachitsky. Lenny Rachitsky runs the #1 Business Substack newsletter, Lenny’s Newsletter. It is legendary especially for people in tech marketing, product marketing, and startups. It's so legendary that even Christopher pays for it. And now, he’s in it. This is one of the more in-depth discussions Christopher has had with a very smart person about category design in a while. So settle in ...
186 Israel: War in “Startup Nation”
October 12, 2023 06:00 - 11 minutes - 7.82 MBOn this episode, let’s talk about Israel, and the war that has come to this “Startup Nation”. Off the top, let me say the pain and suffering of what's happening is unbelievable, unbearable. My heart goes out to Israel, all Israelis, and all Jews around the world. I also want to say I have spoken with many Arabs since this happened. There's a very big difference between an Arab or a Palestinian and Hamas. They are not the same thing. My Arab friends wanted to stress that to me. My heart goes...
185 Where Is Consumer Spending Heading? | Pirates Perspective
September 20, 2023 06:00 - 18 minutes - 12.6 MBOn this episode of Lochhead on Marketing, we are presenting some Pirates Perspective from our newsletter, Category Pirates about consumer spending trends. Eddie Yoon, Christopher Lochhead and Katrina Kirsch of Category Pirates discuss the latest consumer spending reports and what they mean for the retail category and retail category queens. They also dive into a category opportunity for McDonalds and how it could impact the future of food delivery. Welcome to Lochhead on Marketing. The numb...
184 Building Your Digital Reputation with Josh Greene, CEO of The Mather Group
September 06, 2023 06:00 - 1 hour - 47.8 MBOn this episode, we have a powerful dialogue with our guest, Josh Greene about what it really takes to build your reputation online and do legendary marketing in the digital world. Josh Greene is the CEO of The Mather Group. In a world of digital marketing BS, sophomores hacks and self-congratulatory vanity metrics, Josh is the real deal. Welcome to Lochhead on Marketing. The number one charting marketing podcast for marketers, category designers, and entrepreneurs with a different mind. Jo...
183 What Barbie Can Teach Tech CEOs About Marketing
August 16, 2023 06:00 - 8 minutes - 5.55 MBOn this episode of Lochhead on Marketing, let’s take a look on what the movie Barbie did to reach such an overwhelming success, and what Tech CEOs can learn about their approach to marketing. Welcome to Lochhead on Marketing. The number one charting marketing podcast for marketers, category designers, and entrepreneurs with a different mind. Barbie’s Approach to Marketing Christopher Lochhead opens up the dialogue with pointing out the things that the Barbie producers did that made it a bloc...
182 Is Twitter’s Rebrand to X a Category Design Play? | Pirates Perspective
August 02, 2023 06:00 - 17 minutes - 12 MBOn this episode of Lochhead on Marketing, we are presenting some Pirates Perspective from our newsletter, Category Pirates. Eddie Yoon, Christopher Lochhead and Katrina Kirsch of Category Pirates discuss Elon Musk’s recent move to rebrand Twitter to X. They also speculate why Elon made such a move, and what he could have done from a category design perspective. Welcome to Lochhead on Marketing. The number one charting marketing podcast for marketers, category designers, and entrepreneurs wi...
181 My First Year As A Category Designer with Mike Bruno of Play Bigger
July 26, 2023 06:00 - 1 hour - 46.5 MBOn this episode, we welcome Mike Bruno, Senior Category Designer at Play Bigger. Today, we dig into what it takes to make Category Design your career, and how incredible it is working with some of the most advanced technology companies in the world on category design. Welcome to Lochhead on Marketing. The number one charting marketing podcast for marketers, category designers, and entrepreneurs with a different mind. Mike Bruno and his first year as a Category Designer Mike, who has been a ...
180 How Important is Framing, Naming, & Claiming a Problem? | Pirates Perspective
June 28, 2023 06:00 - 11 minutes - 7.7 MBOn this episode, we are presenting some Pirates Perspective from our newsletter, Category Pirates. Eddie Yoon, Christopher Lochhead and Katrina Kirsch of Category Pirates discuss why it's crucial to frame, name, and claim a problem when designing a category and marketing it to customers. They also discuss why companies struggle to articulate their problems, and explain what happens if they fail to properly language it. Welcome to Lochhead on Marketing. The number one charting marketing podc...
179 Why Do Some Companies Ship Products And Very Few Category Design Markets? | Pirates Perspective
June 21, 2023 06:00 - 14 minutes - 10 MBOn this episode, we are presenting some Pirates Perspective from our newsletter, Category Pirates. Eddie Yoon, Christopher Lochhead and Katrina Kirsch of Category Pirates discuss why some companies ship products, but very few companies category design markets. They explain this through the lens of Apple's new Vision Pro spatial computing headset in talk about why Apple's approach is different. Welcome to Lochhead on Marketing. The number one charting marketing podcast for marketers, categor...
178 Apple’s New Category Design & Why(almost) No One Got It
June 07, 2023 06:00 - 8 minutes - 5.97 MBApple announced some powerful new stuff at their Worldwide Developer Conference. And, as usual, many people in the business press, Twitter, and in Silicon Valley didn't see what happened in plain sight. So here we are again, explaining why this new category is different from the other virtual and reality augmentation devices out there, and why it is important. Welcome to Lochhead on Marketing. The number one charting marketing podcast for marketers, category designers, and entrepreneurs with...
177 Should My Category Name Be Relevant And Relatable? | Pirates Perspective
May 31, 2023 06:00 - 9 minutes - 6.64 MBOn this episode, we are presenting some Pirates Perspective from our newsletter, Category Pirates. Eddie Yoon and Christopher Lochhead of Category Pirates answer questions about how important it is to create a category name that resonates with people—and that is similar enough to everyday language. Languaging takes thinking, but it’s worth getting right. Welcome to Lochhead on Marketing. The number one charting marketing podcast for marketers, category designers, and entrepreneurs with a di...
176 How AI Changes Startups, Entrepreneurship & Venture Capital with Mike Maples Jr. of Floodgate
May 24, 2023 06:00 - 39 minutes - 26.9 MBOn this episode of Lochhead on Marketing, we have a dialogue with Mike Maples Jr. on how artificial intelligence is changing startups and venture capital. Mike Maples Jr. is the co-founder of Floodgate, one of the highest profile early stage venture capitalists. He also has a podcast called Starting Greatness, and it is one of my absolute favorites. By the end of it, we hope that you'll gain a new way to think about both technical risk for startups and market risk. And why in an AI world, y...
175 Elon Musk’s New Category Design For Twitter: Will it work?
April 28, 2023 06:00 - 15 minutes - 10.8 MBOn this episode of Lochhead on Marketing, myself and Eddie Yun, co-founder & co-creator of Category Pirates, tackle what's going on with what Elon Musk is now doing at Twitter; specifically, the move to charging people for their Validation Verification– once coveted, now purchasable – Blue Checkmarks. This is part of a new thing we're doing with our Category Pirates newsletter called Pirate Perspectives. So if you are interested and haven’t subscribed to Category Pirates yet, now’s the best ...
174 CFO To CMO (tough times) Conversation
April 19, 2023 06:00 - 2 minutes - 1.81 MBThis Lochhead on Marketing episode is a short one, almost like a bedtime story with Uncle Lochhead. I recently did a post on LinkedIn that blew up in a way that I didn’t quite expect. It was meant to be a humorous post about Marketing, but it seems to have cut quite deep in some, and others found it relatable. I thought it would be fun to read to you so we could share a few chuckles about it. Welcome to Lochhead on Marketing. The number one charting marketing podcast for marketers, category...
173 Untold lessons from the SVB bank run | Christopher Lochhead on Starting Greatness with Mike Maples Jr.
April 12, 2023 06:00 - 34 minutes - 23.6 MBPirate Lochhead is sailing the seven seas this week, so we’re dropping a legendary conversation that he had recently with Mike Maples Jr. and Ann Miura on the Starting Greatness Podcast. They discuss the recent SVB bank run that lead to a variety of situations and accusations by “experts” on social media. They also discuss what lessons a Founder can learn by studying the cause and effect of such crisis and circumstances. Welcome to Lochhead on Marketing. The number one charting marketing po...
172 The New Way To Create Content & Code
April 05, 2023 06:00 - 19 minutes - 13.5 MBThere is a fundamental tectonic change happening in the way work gets done – White Collar knowledge work to be specific. This new technology is creating a new category of worker beyond what has been the sort of top of the pyramid, the Knowledge Workers. There's a new layer above the Knowledge Worker emerging called the Creator Capitalist – someone who gets paid not simply to apply knowledge, but to create it. And that's because the value of existing knowledge is dropping exponentially every ...
171 Why Treating Your Creative Marketing Like It’s Not Tied To Revenue Will Get You More Revenue | Christopher Lochhead on Modern Startup Marketing Podcast with Anna Furmanov
March 29, 2023 06:00 - 47 minutes - 32.6 MBPirate Lochhead is sailing the seven seas this week, so we're dropping a legendary conversation that he had recently with Anna Furmanov on the Modern Startup Marketing podcast. They discuss creative marketing category design, guns, human composting and more. Yes, human composting. Just… listen, trust me. Welcome to Lochhead on Marketing. The number one charting marketing podcast for marketers, category designers, and entrepreneurs with a different mind. What does “Creative” mean to you? The...
170 Silicon Valley: What Happened & What People Are Confused About
March 13, 2023 20:00 - 9 minutes - 6.47 MBIt's been a crazy handful of days in Silicon Valley. But now that the federal government has made their announcements and has the ball rolling, I wanted to spend a few minutes with you just clarifying some things that seem to be creating confusion in the recent Silicon Valley Bank situation. There seems to be more confusion about what just happened with the collapse of the Silicon Valley Bank and what the federal government just did as there was about COVID. So let me see if I can break this...
169 Silicon Valley & 5 Crisis Marketing / Communications Principles
March 12, 2023 07:00 - 23 minutes - 16.2 MBSilicon Valley Bank’s collapse went off like a bomb on March 10th 2023. And I want to reach out to you and essentially share with you the conversations that I've been having with many friends, many entrepreneurs, many VCs, in the last 24 hours or so. That said, let's talk about what's really going on; specifically, what the media talking heads and idiot, ‘thought leaders’ on the internet are getting very, very wrong. Second, we’ll discuss a few ideas on what you can do immediately to shore u...
168 Career Considerations for Technology / Startup Professionals, Category Designers & Pirates
March 08, 2023 07:00 - 18 minutes - 12.6 MBIf you are in tech, a Silicon Valley type, in a startup, or you're a category designer working in that world, this podcast is for you. Because today, we're going to talk about career considerations for all of you. Whether you are planning to climb the corporate ladder or break away from it, we hope that his episode can help you figure things out. Speaking of making a difference, my friends at Acceleration Economy are hosting a legendary virtual event called the Digital CIO Summit. It is not ...
167 The Monster Category Battle: OpenAI & Microsoft vs Google
February 22, 2023 07:00 - 21 minutes - 14.6 MBOn this episode of Lochhead on Marketing, let’s talk about what most people are missing about the biggest category battle of the decade: OpenAI & Microsoft vs. Google. Even some of the smartest people in business can't see what's happening here, as most people don’t have a category design lens; they have a competition lens. The competition lens is about winning a comparison game with other companies, which at most leads to a small piece of the market share, and rarely leads to being the cate...
166 Why The Future Belongs To Intellectual Capitalists on Cloud Wars Live
February 13, 2023 10:40 - 1 hour - 42.3 MBOn this episode of Lochhead on Marketing, we are going to drop a conversation that I recently had with my dear friend, one of the smartest guys in tech, Bob Evans, on his podcast, Cloud Wars Live. If you work in technology, what Bob and his guests have to say is fascinating, illuminating, and, frankly, agenda-setting. If you're a regular reader of Category Pirates, you'll know that we've been writing about intellectual capitalists and the emergence of a whole new human category, Native Digit...
165 16 Learnings From Marketing Legend George Lois
November 30, 2022 07:00 - 31 minutes - 21.5 MBThe Wall Street Journal says, “George Lois is the one the only prodigy or fathead, founder of agencies, creator of Legends, George Lewis is a genuine advertising superhero”. George Lois is well known if not famous for designing culture, changing cover images for Esquire magazine, and his “call your cable company and tell them I want my MTV”. That campaign made the music video category and made MTV the Category King. In his life and career, he broke every rule, created legendary categories and...
164 How to be a Legendary Creator/Writer: Sachit Gupta & Christopher Lochhead Unpack #1 Bestseller Snow Leopard
November 16, 2022 07:00 - 1 hour - 67.2 MBRecently, I was a guest with the legendary Sachit Gupta on his fantastic podcast called Conscious Creators, which I highly recommend. During our conversation on his podcast, we unpack Category Pirates’ most recent book Snow Leopard. Our producer Jason DeFilippo heard this podcast and thought it'd be a great idea to drop it here for you. What you're about to hear is me and Satya go deep on what it takes to be a successful native digital creator slash writer. Welcome to Lochhead on Marketing....
Pause for Democracy
November 07, 2022 07:00 - 1 minute - 1.29 MBIn observance of the Midterm Elections in the United States, we will not be dropping full normal episodes of Lochhead on Marketing this week. And if you are American, I do hope you get out and vote. It is, in my opinion, one of the most patriotic things you can do. I also just wanted to read you a little something that I wrote recently on LinkedIn that I think is germane. Because whatever happens in the American midterms, roughly 50% of the country is going to be elated, and 50% of the count...
163 How To Think Like A Category Designer | Category Pirates
October 26, 2022 06:00 - 20 minutes - 14.1 MBWhat percentage of the total value created in any given market category goes to the category designer or leader? That was a question that we had several years ago. And we thought there would be research about that. Well, when we were writing Play Bigger, we couldn't find that data. So we had to create it. The number has been an extraordinary insight. It turns out that the company that wins the category earns 76% of the total value created in the space, as measured by market cap and or valuati...
162 PR / Communications: A Very Different Point-of-View
October 14, 2022 06:00 - 14 minutes - 9.84 MBOn this episode of Lochhead on Marketing, let's talk about public relations/communications, and a very different point of view about that. In particular, why your content is your marketing. Towards the end, we'll talk about five easy steps to consider when building your own direct audience, and bypassing the legacy publications: the old-school, dusty gatekeepers. Welcome to Lochhead on Marketing. The number one charting marketing podcast for marketers, category designers, and entrepreneurs ...
161 Adobe is Smart & Wall Street is Dumb: Why the $60B Figma Acquisition is Legendary Category Design
September 28, 2022 06:00 - 19 minutes - 13.1 MBOn September 15 2022, Adobe announced it was buying startup Figma for 20 billion US dollars. This is one of the largest private company purchases in Silicon Valley history. They paid approximately 50 times Figma’s 2022 revenue, and Wall Street hated it. Skeptics are saying that Adobe paid an "astronomical price" for a company projected to book only 400 million in ARR annualized reoccurring revenue this year. And this is exactly what people who do not understand how categories work. The “expe...
160 The Content Pyramid: 5 Levels of Becoming a Legendary Writer, Creator, & Thought Leader
September 21, 2022 06:00 - 53 minutes - 36.8 MBWelcome to a special episode of Lochhead on Marketing, where we dive further into our new book called Snow Leopard. On this episode, we discuss the Content Pyramid, and how one can become a legendary creator, writer, and thought leader. But before all that, we’d like to say thank you very much to all who took the time to read our new book and share it around. It's also caused a tremendous amount of conversation in the entrepreneur, marketing, and writer/creator world. Because today, more tha...
159 Successful or Useful?: Learning from Drucker
September 07, 2022 06:00 - 8 minutes - 5.6 MBPeter Drucker is considered the father of modern business management. If there was a Mount Rushmore of business thinking, he'd be on it. Recently on Category Pirates, we’ve begun work on the evolution of Peter Drucker’s concept of a knowledge worker, to what can today be called as the emergence of an intellectual capitalist. So I wanted to look back on Peter Drucker’s ideas that had a huge impact on me, and see if we can apply more of them in our current endeavors. His book, The Effective Ex...
158 Crossing the Chasm & 22 Immutable Laws of Marketing: Through the Category Lens with Matt Johnson of the One Book That Changed My Life Podcast
August 31, 2022 06:00 - 54 minutes - 37.4 MBOn this episode of Lochhead on Marketing, Matt Johnson and I have a conversation about the book that changed my life. In my case, it was two books in particular that changed my life. We look into them through a category lens perspective in Matt Johnson’s new podcast, One Book That Changed My Life Podcast. Matt Johnson is the founder of PursuingResults.com. Matt and his firm were the original producers of my original Oddcast back in the Legends and Losers days, and he's taught me a ton about ...
157 How Category Contenders Become Category Leaders with Al Ramadan, Co-Author of Play Bigger
August 24, 2022 06:00 - 1 hour - 49.6 MBOn this episode of Lochhead on Marketing, our guest Al Ramadan talks about what’s at stake when it comes to category battles, how you can spot the category challengers who can become category kings and queens, and what they need to become category leaders that earn 76% of the economics. There comes a time in every startup’s life, where they face an epic, typically 18-to-36-month category battle. As we reported in our first book Play Bigger, the company that wins that battle earns 76% of the ...
156 How to Drive B2B Revenue Now with White Space Marketing
August 10, 2022 06:00 - 12 minutes - 8.59 MBOn this episode of Lochhead on Marketing, let’s talk about how marketing can drive revenue with White Space Analysis. We talked about how to drive short-term revenue via category design a few episodes ago (LOM 151). Today, we provide you with more options to make that cash register sing as soon as possible. Welcome to Lochhead on Marketing. The number one charting marketing podcast for marketers, category designers, and entrepreneurs with a different mind. White Space Analysis & White Space...
155 Content-Free Marketing: How the Marketing World Got Duped into Saying Nothing Everywhere (Snow Leopard Book Excerpt)
August 03, 2022 06:00 - 57 minutes - 39.2 MBThe Content Marketing category is almost 700 billion. Almost every company is working on content and increasing their content marketing investments. And yet, when was the last time you got a piece of content marketing and you said that was legendary? Let's dig into how the marketing world got duped into content free marketing, aka saying nothing everywhere, and why this is one of the largest opportunities hiding in plain sight. We recently launched our newest big book from category pirates. ...
154 The Solo Thought Leader with Diego Pineda
July 27, 2022 10:00 - 1 hour - 57.1 MBOn this episode of Lochhead on Marketing, let’s talk about how you can be a Thought Leader. More specifically, we’ll discuss how to be a Solo Thought Leader and build yourself up with our guest, Diego Pineda. Diego Pineda is the author of the book The Solo Thought Leader: from Solopreneur to Go-To Expert in Seven Steps. Being viewed as a thought leader is a powerful thing. Becoming known for a niche that you own through leading thoughts is one of the most powerful ways to get there to either...
153 The Three Marketing Metrics That Matter
July 20, 2022 10:00 - 13 minutes - 9.35 MBOn this episode of Lochhead on Marketing, let’s talk about the three marketing metrics that matter. Because it appears as if there’s still a lot of confusion out there about this. So I thought we could unpack the real metrics that matter for marketing. Welcome to Lochhead on Marketing. The number one charting marketing podcast for marketers, category designers, and entrepreneurs with a different mind. The Three Marketing Metrics Now, let’s talk about the three marketing metrics that matter,...
152 The Three Stages of a Legendary Career: What Star Wars Can Teach Us
July 13, 2022 10:00 - 17 minutes - 12.1 MBOn this episode of Lochhead on Marketing, let’s talk about the three stages of a legendary career. Let’s also talk about the lessons we can learn about it from a source you wouldn’t think about at first, Star Wars. Yes, that Star Wars. Welcome to Lochhead on Marketing. The number one charting marketing podcast for marketers, category designers, and entrepreneurs with a different mind. Three Stages of Legendary Career: Star Wars Style So how do we discuss legendary careers using Star Wars? W...
151 How To Drive Short Term Revenue Now
June 17, 2022 10:00 - 21 minutes - 15 MBOn this episode of Lochhead on Marketing, let’s talk about how to use category design thinking to drive short term revenue. We talked a lot about what to do in a recession on our last episode, and on this episode, we're going deep on a very specific topic, about how to make the cash register sing immediately. Welcome to Lochhead on Marketing. The number one charting marketing podcast for marketers, category designers, and entrepreneurs with a different mind. Short Term Category Design One o...
150 How To Make Money In A Recession: 5 Steps To Create Demand For Your Product, Service, Or Platform
June 03, 2022 10:00 - 39 minutes - 27.1 MBWelcome to a very special episode of Lochhead on Marketing, where we talk about how to make money in a recession. In times that are challenging, one of the greatest things we all can do is contribute what we can contribute. Given that it looks like we're about to be in a recession, what Eddie Yoon Nicolas Cole, and I aka the Category Pirates decided to do was to write a new mini book newsletter. It’s called How To Make Money In A Recession: Five steps to create demand for your product, servic...
149 Startup Downturn Marketing Mistake, What To Do About It, & Why People Who Create Demand Are In Massive Demand
May 25, 2022 10:00 - 18 minutes - 12.8 MBOn this episode of Lochhead on Marketing, let's talk about the big startup downturn marketing mistakes and what to do about it. We also talk about why people who create demand are in massive demand. Lastly, there is the topic about your career, and what to do when the economy goes sideways, both in your business and in your career. Welcome to Lochhead on Marketing. The number one charting marketing podcast for marketers, category designers, and entrepreneurs with a different mind. Startup D...