Today on The Liveng Proof Podcast, we are speaking with New Hampshire-based make-up artist & business owner, Johanna Hinkle Payeur of Jo Louise Beauty We’re discussing how she got to where she is today, her mission to help women cultivate self-love & confidence, as well as her experience growing up trying to be traditionally “successful.”   From an early age she’s always loved to create. Growing up she was the go-to among her group of friends for hair and make-up. And like many creatives her path was certainly not a straight one. She originally pursued a path in graphic design, worked at a tanning salon, and even sold printers. All the while knowing she felt out of alignment. She decided to shake the idea of working the traditional 9-5 and began investing in educating herself about her passion: the beauty industry. Knowing she had a vision of one day being her own boss. And she did just that! Johanna launched Jo Louise Beauty in 2014 and her business quickly took off. She eventually opened her own retail space. And just this month (Nov 2016) she has moved to an even bigger location to support her growing business. She is so grounded and stays focused on the thing […]


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