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702 - Creating Flywheels, Asking the Right Questions, and Reverse-Engineering Your Ideal Clients with Nathan Barry
Live In The Feast
English - November 05, 2019 07:00 - 35 minutes - 33 MB - ★★★★★ - 17 ratingsCareers Business Marketing web developer development freelancer side hustle Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Today’s co-host is Nathan Barry. Nathan is the founder of ConvertKit. Many of you know ConvertKit as an e-mail marketing platform, but there’s more to the story.
Nathan started his career as a blogger and creator before transitioning into building products. He also wrote several books and built a thriving solo business before launching ConvertKit.
Much of Nathan’s drive came from watching his parents struggle with money when he was growing up. He sees this as a defining moment in his life because he knew from the time he was 12 that he never wanted to have those same struggles.
He learned early on that making money wouldn’t just happen on its own. He had to work for it, and practice, and build the skill of making money. While working his way through college, he began seeing the internet as a way to do something he loved, and make money doing it.
Currently, Nathan is working on his hobby farm (and preparing for a new baby!), as well as continuing to grow ConvertKit and launching new features.
In this episode, we dive into identifying your ideal client, as well as some exercises that Nathan has used to figure out what types of projects and customers to work with. Also, Nathan goes into some questions you can ask that will help you create the life you want, as well as improve conversations throughout your business.
“If you’re earning a lot and I’m earning a little, then it’s because you’ve built skills over time. Just like if you’re incredible at playing this piano piece, it’s because you’ve practiced and you’ve built up to it over years.”
In this episode Nathan talks about:
Main Takeaways
Important Mentions in this Episode
For full show notes and resources
Live In The Feast - Episode 2 of Season 7